Director, Brand Marketing Dollar

5 - 7 years experience  •  Leisure and Travel

Salary depends on experience
Posted on 10/18/17
Estero, FL
5 - 7 years experience
Leisure and Travel
Salary depends on experience
Posted on 10/18/17

More information about this job

General Responsibilities

About the Role

We are looking for an experienced director who is passionate about driving our rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving marketingcampaigns.  The focus will be on generating promotional campaigns for the Dollar brand that can successfully capture market share and improve brand identity/awareness among rental car consumers.  This is a position for those who love working in a fast-paced and dynamic environment. 


The primary mission of the Director, Dollar Brand Marketing role is to:

  • Translate the Dollar brand strategy into successful brand plans, go-to-market strategies, and marketingcampaigns
  • Design and implement promotional campaigns to meet revenue targets for the business. Drive continual reporting and analysis on marketingcampaigns.  Drive changes to campaigns, as needed, to ensure their success
  • Be responsible for executing and driving to annual financial targets for Dollar brand. Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
  • Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand.
  • Liaise with teams across the organization as well as with external marketing agencies. Work with Customer Experience and Operations teams to define the optimal Customer Experience and work to implement.  Work withSales partners to ensure revenue targets are met across B2B and B2C distributions.  Work with Social and Digital teams for search/display/social to ensure campaigns are meeting brand needs and driving success.
  • Identify and champion projects that will have brand and business impact
  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
  • Manage to brand marketingbudgets


Key Result Areas

  • Develop, implement, and measure marketingcampaigns to connect with key customer segments and meet revenue targets
  • Support growth of brand strategy among internal marketing teams, including Loyalty, Customer Experience, Digital Marketing, and Social Media

Drive brand strategy updates across organization to successful execution

Mandatory Requirements

Educational Background

Degree in Marketing, Advertising or other business discipline (MBA highly preferred)


Professional Experience

5-10 years of experience in Marketing. A proven track record in brand management positions

Travel Industry experience or CPG experience a plus


  • Brand Marketing
  • Campaign Performance & Analysis
  • Financial Reporting & Financial Statements
  • Market Research
  • Integrated Marketing Communications
  • Digital Marketing
  • Agency Relations



  • Brand Management
  • Data-driven decision making and results-oriented (and measurable) focus
  • Able to understand and interpret analytical reports/research
  • Ability to review financial results and drive strategies/actions based on data
  • Strong Excel, PowerPoint skills – ability to create senior-level reports and communicate recommendations, both verbally and written



  • Strategic Thinking
  • Analytical understanding
  • Drives Collaboration
  • Effective Communication
  • Demonstrates Initiative
  • Agility and Adaptability

Preferred Requirements

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.


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