Director - Brand Marketing

Coty   •  

New York, NY

8 - 10 years

Posted 245 days ago

This job is no longer available.


Execute Strong programs to reach SOM, Sales and Financial targets.

  • Flawless launch including 360 campaigns with above the line and below the line.
  • Media: Assist in the management of the media planning process for the portfolio.  Ensure alignment and influence strategic direction and recommendations.
  • Digital: Ensure alignment with Media, Beamly, dotcom and Influencer PR teams to optimize our resources and leverage from each area expertise.
  • Maximize the execution of the promotional support for the portfolio: Develop  complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
    •  Review account specific events and plans, create strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
  • Help manage gross margin and product contribution through SKUs management, cost of goods optimizations, promo budget optimization.
  • Create retailers presentations and present to retailer partner to obtain their buy-in.
  • Manage all forecasting: meetings, updates, CRF's, synthesis analysis. Work with the forecasting team to ensure accuracy in forecasts and calendarization of saleable and promotional items.
  • Partner with cross functional departments i.e. Global Marketing, Local Trade Marketing/Sales, Public Relations and Forecasting to ensure successful delivery of local market needs and effectiveness of marketing programs.


Strategically Plan the coming years based on learning and insights.

  • Prepare marketing plans for specific products/categories via
  • Brand performance analysis and specific programs deep-dive.
  • Other on-going analysis: consumer trends, consumer insights, category dynamics and competitive knowledge.
  • Uncover key insights from market research to develop long-term brand strategies.
  • Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products.


Develop and Coach the direct report.                          

  • Manage and develop junior marketing staff 




QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)

  • Knowledge in all areas of marketing (programs development, media planning including digital, market analysis, market research, P&L management, marketing plans development…) and project management skills.
  • Strong analytical skills and digitally savvy
  • Ability to innovate, develop and execute against all product initiatives. Must be a self-starter.
  • Strong presentation and communication skills, Strong attention to detail and accuracy.
  • NPD, MS Office (specifically Excel, PowerPoint)
  • 9/10+ years relevant work experience in marketing or product management.
  • Experience in Ultra Luxury beauty categories: in fragrances in luxury (in leading companies) and with makeup startup/growing brand ideally – color experience will be critical in this role
  • Experience dealing with licenses would be a plus
  • A bachelor's degree is required, and an MBA is preferred.