Director, Affinity Marketing

Wyndham Worldwide   •  

Orlando, FL

Industry: Hospitality & Recreation

  •  

11 - 15 years

Posted 34 days ago

As the global leader in vacation exchange and the world's largest professionally managed vacation rentals business, Wyndham Destinations helps to deliver dream vacations to leisure travelers, including our approximately 3.7 million RCI subscribing members. We provide access for specified periods to over 107,000 vacation properties in approximately 100 countries, including vacation ownership condominiums, traditional hotel rooms, villas, cottages, bungalows, campgrounds, city apartments, second homes, fractional resorts, private residence clubs, condo hotels and yachts. We also provide products and services to our clients that help support the growth of their businesses and the leisure real estate industry around the world.

The Director is responsible for the marketing strategy across RCI’s affinity brands, and is responsible for developing revenue-generating strategies across all paid, earned, and owned media. The Director should have a strong understanding of digital marketing as well as experience managing a brand/product. This individual will be expected to work with internal and external agencies/partners to drive website traffic, engagement, and bookings. This position reports to the Sr. Vice President, Business Development, and will manage a team of five marketing managers.


Qualifications

Education

  • Bachelor’s degree (Marketing or Business preferred). Master’s degree or MBA a plus.

Knowledge and skills

  • Deep understanding of digital metrics and testing strategies. Google Analytics experience strongly preferred.
  • Solid fiscal management experience of a multi-million dollar marketing budget.
  • Strong Excel skills and experience required

Job experience

  • 10 years of marketing experience with hands-on digital experience required.
  • 3+ years of team management experience required.

Leadership experience

  • Proven ability to lead a team of 2-5 reports through managing team projects and organizational goals.
  • Build relationships with senior leaders across multiple business units and geographic locations within the business

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