Roger Williams University, located on the coast of Bristol, RI, is a forward-thinking private university with 45 undergraduate majors and more than a dozen graduate programs spanning the liberal arts and the professions, where students become community-minded citizens through project-based, experiential learning. With small classes, direct access to faculty and boundless opportunities for real-world projects, RWU students develop the ability to think critically while simultaneously building the practical skills that today's employers demand. In the five years since launching its signature Affordable Excellence initiative, the University has established itself as a leader in American higher education by confronting the most pressing issues facing students and families - increasing costs that limit access to college, rising debt and the job readiness of graduates. In addition to its 4,000 undergraduates and 300 graduate students, RWU is home to a thriving School of Continuing Studies based in Providence as well as Rhode Island's only law school.
Roger Williams University is committed to creating and supporting an intellectual community devoted to teaching and learning and providing the opportunity for personal and intellectual growth for students, faculty and staff. The University credits much of its growth and success to the hard work and dedication of its employees.
Reporting to the Dean of University College, the Director possesses the interpersonal, organizational, communication, strategic, and analytic skills required to develop recruitment and enrollment strategies and the ability to actuate marketing plans to realize University College recruitment and enrollment goals.
The Director is responsible for all metrics related to the enrollment funnel from initial contact through to the student's enrollment decision at the University, interpreting results and providing ongoing recommendations for recruiting efforts, advising the annual enrollment planning and goal-setting process. The incumbent will create, monitor, analyze and report appropriate metrics to inform and guide strategic and operational decisions related to enrollment, the effectiveness of financial aid policies, and the impact of marketing and recruitment and retention initiatives.
Through the use of technology the Director will assist in the implementation of workflows, processes, and procedures to ensure optimal results and data integrity throughout the student admissions and enrollment process.
This incumbent will create all enrollment communications and work closely with other marketing staff from other areas of the University as well as collaborates with third-party vendors to ensure integration of messages as well as maximizes return on investment.
Marketing/Enrollment Strategy and Execution
Develop and execute the enrollment to achieve overall academic program, enrollment and revenue goals for the Center for Workforce & Professional Development (CWPD).
Coordinate with Marketing on a strategic marketing and communication planning and recommendations for the most contemporary and effective approaches for all facets of divisional communication and social mediacampaigns to ensure engagement with current and prospective students and other influencers and partners.
Develop messaging and targeted dissemination plans for UC departments, programs and services. Manage, develop and execute texting, calling and drip e-mail campaign strategies. This includes but is not limited to developing content, scheduling release of campaigns, identifying target audiences, proofing messages, and monitoring campaign performance. Requires extensive use of a CRM system.
Work with Assistant Director of Admissions and Enrollment to optimize CRM capabilities and to integrate CRM with SIS (student information system database). Optimize communications through continuous review of digital performance, bounce, open rate, and click through to measure effectiveness.
Develop short and long-term lead generation, engagement building, and inquiry conversion strategies to build and convert various parts of the enrollment funnel.
Compile and report on research data and analysis related to recruitment, admissions, enrollment, retention, scholarship, financial aid, and related enrollment information.
Manage the external lead generation sources including the creation of marketing messages, revision of profiles and content of third-party sites.
Participate in the development of print, video, email and other marketing collateral. Collaborate with external and internal agents (staff, faculty, designers, photographer's et al) and act as key contributor to writing copy for various projects.
Give presentations about University College data to various committees and entities.
Work closely with Web developers and editors to produce and curate webpages that will enhance the user experience of the site.
Collaborate with other University College and/or University offices to assist with meeting enrollment goals (new student and retention efforts). Identify areas of collaboration with alumni and community engagement to assist with recruitment and communicating to key constituents.
Participate in professional development (internal, external, and self-directed) in order to remain currency with topics in higher education, secondary education and other sources that may impact admissions and enrollment at the University.
Use data analytics and surveys to measure and enhance message effectiveness and user satisfaction.
Utilize strong technology and systems experience to help build and manage office/division workflow in association with marketing and communication.
Direct, organize, and evaluate the activities of staff, manage work allocation, problem resolution and motivate staff to achieve results. This includes the Assistant Director and Pathway Counselors.
Respect and maintain confidentiality, parameters of operation, professional protocols, and individual privacy.
Perform other duties as assigned by supervisor or supervisor's designee.
Bachelor's degree in a related field.
At least five years progressive, hands-on admissions and marketing experience.
Proven experience with CRM systems, preferably Radius.
Strong interpersonal skills and customer service orientation with the ability to convey and obtain information amongst a variety of audiences such as students, parents, alumni and staff. Ability to work across diverse student populations.
Excellent time management skills, ability to prioritize multiple projects, meet deadlines and adept at shifting skills to accommodate changing priorities with the ability to work in a fast paced environment.
Proven ability to function independently with a minimum of supervision and take the lead in projects.
Demonstrated ability to communicate effectively, both verbally and in writing.
Available to work nights and weekends and travel as necessary.
Master's degree in a related field.
Prior experience in higher education.
* At the University's discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the University, an equivalent combination of education and experience specifically preparing the candidate for success in the position.