Direct Marketing Segment Marketing Manager

Spectranetics   •  

Cambridge, MA

Industry: Technology


5 - 7 years

Posted 184 days ago

This job is no longer available.

Job Description

In this role, you have the opportunity to

 Segment owner is responsible repositioning our medical alert products and services as an age management solution for recipients and caregivers for our Aging and Caregiving business. The Segment Marketing Manager is responsible for how we position our product portfolio, our pricing models, and which media and partners we use to efficiently increase direct acquisition of subscribers. This enabled by SMM driven program to transform our brand image, research journey and on service experience.

You are responsible for   

• Marketing planning, budgets and segment SPOR ownership for all direct-2-consumer marketing activities

• Segment insights; market, competitive, industry trends

• Customer segmentation, targeting, positioning, portfolio definition, pricing, and promotion

• Recipient and caregiver voice of customer

• Redefine how we position our product portfolio and how we price/offer our services

• Own consumer positioning/messaging aligned with marcom

• Develop and launch commercial partnerships and channels

• Collaborate with marcom and digital to define and execute media & channel plans that increase subscriber reach at acceptable cost-per-acquisition costs

• Define and execute programs that increase outcomes of our inbound and outbound direct sales team

• Define and execute marketing programs which activate existing recipients and caregivers to increase subscribers and NPS within US and roll programs out to applicable markets

• Ensured success introduction of new products/services

• Marketing Performance Optimization and drives continuous improvements applying LEAN

You are a part of:

Home Monitoring Business Unit

To succeed in this role, you should have the following skills and experience

 Bachelor’s Degree

Minimum of 5 years of experience in direct marketing from awareness through to direct channel conversion (online and phone) with healthcare, insurance, travel, consumer finance, or other direct consumer marketing

Preferred 3 years of P&L management of a subscriber business

Demonstrable marketing automation/segmentation experience

Data oriented approach to defining message and using partners to turn that into a sticky message supported by efficient and measurable marketing activation

Experience launching products and services, and ability to create clearly understandable and compelling product ladder

Market metrics: Incremental subscribers, cost of acquisition