Dir., Crm And Loyalty in Holbrook, NY

$200K - $250K(Ladders Estimates)

NBTY   •  

Holbrook, NY 11741

Industry: Retail & Consumer Goods

  •  

11 - 15 years

Posted 60 days ago

This job is no longer available.

Additional responsibilities include:

  • Develop the CRM strategy and deliver the changes that will help CRM become a significantly larger part of our marketing mix and our business growth.
  • Manage and maintain the current CRM system including building customer lists and reporting, performing ongoing database enhancements, and maintaining the business relationship with the external database vendor.
  • Develop, lead implementation with IT and manage the loyalty program strategy including campaign management, execution, reporting and analytics.
  • Create outstanding customer experiences at scale.
  • Lead the team and other stakeholders to develop a far more personalized, automated and impactful experience for our customers.
  • Recommend and build customer retention through various strategic and tactical programs to stimulate spend and foster customer loyalty.
  • Lead and manage all key customer journeys, retention, and reactivation initiatives from ideation through creative development and execution.
  • Develop segmentation and lead campaign management with a thorough understanding of the customer, while providing strategic recommendations on how to further engage customers based on data findings.
  • Deliver results through building the plan and owning the strategy, but also be ready to dive in to the data, creative and/or technology to ensure our goals are met.
  • Oversee the reporting and strategic analyses on marketing and promotional programs, direct mail outreach, and any ad-hoc requests from internal partners. Regularly report results in a cohesive and timely manner.
  • Play a critical role in leading and helping a team of marketing professionals to develop, grow and succeed. Build, manage and further develop skills of CRM team.

JOB REQUIREMENTS

  • 10+ years experience. Minimum 5+ years of experience in CRM, analytics, and loyalty-program management; experience with Direct Mail preferred
  • Bachelor's degree in Marketing, Communications or other related fields required
  • Experience with Salesforce Marketing Cloud is required.
  • Experience with HTML and AMPScript coding is required.
  • SQL experience is a plus.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
  • Superb analytical skills.
  • Understanding of marketing principles resulting in brand building, driving traffic and sales growth.
  • Experience with tracking, reporting and monitoring KPI's.
  • High energy, ability to remain focused on goals, works independently.
  • Ability to handle complexity and work effectively with minimal direction.
  • Team player with ability to create relationships and work effectively across functions.


Valid Through: 2019-9-13