Digital Social Media Manager, Corporate Communications

Alnylam Pharmaceuticals   •  

Cambridge, MA

Industry: Pharmaceuticals & Biotech

  •  

5 - 7 years

Posted 28 days ago

This job is no longer available.

Reporting to the Director of Corporate Brand and Creative, the Digital & Social Media Manager will have the opportunity to be part of a growing team developing digital, social media and brand communications for an innovative global biopharmaceutical company. From concept through execution, the Manager will help develop strategies and content that bring our corporate brand and key messages to life across our websites, social media channels, advertising and other touchpoints. Corporate Brand and Creative sits within a high-performing, high-energy, fun and collaborative Corporate Communications team. In this role, you will:

  • Wear many hats, from project manager to community manager to content producer, and more…
  • Be creative, innovative and unconventional
    • Be responsible for managing creative and technical delivery of digital and non-digital projects
    • Work on external and internal communications
    • Collaborate with a cross-functional group of Alnylam stakeholders globally
    • Ensure steady progress and timely delivery with the highest standards for creativity and quality
    • Be a steward of the Alnylam Corporate Brand, brand guidelines and standards
  • Function as a liaison and ambassador of the Corporate Communications team within Alnylam

The ideal candidate will have previously worked in a fast-paced corporate communications or agency environment and embrace the opportunity to be part of a growing biopharma at an exciting point in its history. They will have experience managing website updates and content development, developing social media editorial calendars and sourcing and creating social content, both written and multimedia, as well as with non-digital media. They will possess the creativity, flexibility and the project management capabilities necessary to play a central role in the development of a broad variety of corporate and internal content. Summary of Key Responsibilities

  • Work with the Director to identify digital/social media needs, manage resources and prioritize work
  • Manage master Website Design/Development, Social Media and Creative Project calendars
  • Oversee ongoing updates to company websites working with website agencies
  • Write project briefs for agencies and creative vendors
  • Develop content for and co-manage Alnylam’s social media channels on a day-to-day basis including maintenance, publishing, monitoring, issues escalation and engagement
  • Produce dashboards and measurement reports for web and social media performance
  • Perform social listening and competitive analysis, to identify trends and influencers
  • Oversee paid digital and social media programs (Paid Search, Display, Twitter, LinkedIn, etc.), engaging with agencies and vendor

Qualifications

  • PR/Marketing/Communications/Journalism degree/background preferred with 5-7 years proven work experience in-house or at an agency with prior experience in digital marketing and/or website management and creating and managing social media
  • Experience in pharma/biotech, medical devices, diagnostics or healthcare required
  • Experience using Google Analytics is preferred
  • Proficient and compelling writer with the ability to target content to applicable audiences
  • Excellent organizational and prioritization skills; ability to manage multiple of projects simultaneously
  • Fantastic internal and external communication/people skills
  • Resourceful and proactive with the ability to troubleshoot and set priorities
  • Willingness to work in a fast-moving, dynamic, and team-oriented environment
  • Experience using social media management platforms (Hootsuite, Sprinklr, Spreadfast, etc.) and social listening tools (Radian6, Brandwatch, Talkwalker, etc.).

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