Digital Program Director in Portland, OR

$150K - $200K(Ladders Estimates)

iHeartMedia   •  

Portland, OR 97223

Industry: Media

  •  

5 - 7 years

Posted 34 days ago

Job Summary:

Oversees online content activities for assigned area.

Responsibilities

• Oversees the planning, development and acquisition of content for online sites, a discrete portion of online sites, or an assigned market segment.

• Creates, enhances, and sets the direction and tone of online content.

• Identifies additional markets.

• Creates measurable demand generation campaigns that drive traffic to iHeartMedia's websites.

• Owns all aspects of demand generation, acquisition and online marketing, including landing pages, advertising (display, retargeting, mobile, in-app and other advertising); ensures quality.

• Collaborates with Marketing, Operations, Sales, support and senior management team members to shape goals, strategies and tactics.

• Devises unique, creative ideas for new features, content and enhancements that advance objectives and strategic plan.

• Evaluates, selects and manages outside vendors as appropriate, including direct marketing agencies, email providers, list brokers, etc.

Qualifications

• Proficient in Microsoft Office suite, social networking platforms, Google Analytics, Hubspot and Salesforce or similar tools

• Ability to learn news systems quickly

• Highly proficient in digital content including websites, social media, blogs and mobile/tablet applications, video, etc.

• Experience with serving and supporting a sales team

• Demonstrated excellence in demand generation marketing

• Excellent oral and written communication skills; proven writing, editing, proofreading and copywriting skills

• Excellent project management skills; strong attention to detail, and high work standards

• Ability to work independently and collaboratively with a matrixed team

Work Experience

• 5-8 years of work experience in Marketing

• Samples of demand generation marketing and/or online sites

• Media experience preferred

Education

• Bachelor's degree preferably in Marketing, Journalism or Communications

Certifications

• None required

Valid Through: 2019-11-8