Digital Product Manager

Hartford Financial Services   •  

Hartford, CT

Industry: Accounting, Finance & Insurance

  •  

Less than 5 years

Posted 30 days ago

This job is no longer available.

About the ideal candidates:

  • You have experience actively contributing to customer-facing digital implementations as a product owner, project manager or hands-on producer: you’ve helped build things people use.

  • You have an understanding of Web Content Management Systems and SEO 

  • You are accustomed to collaborating with designers, developers, subject matter experts and others to create, deliver and manage digital experiences   

  • You approach design and technology problems with a user’s interest first  

  • You are inquisitive – regularly asking “why?” and proactively seeking to find answers which will benefit the user experience and business outcomes 

  • You are comfortable working within complex, often ambiguous environments. You may not have insurance experience, but are eager to adapt yourself and learn  

  • You can write and speak effectively to both explain and gain understanding  

  • You are comfortable prioritizing your time

 

The role will report to the Director of Enterprise Digital, within the Enterprise Marketing organization.

 

 

Responsibilities:

  • Product manager for the enterprise portfolio, focusing on www.thehartford.com. 
  • Set priorities for experiences, enhancements and capabilities needed to achieve targeted results over time.  Achieve consistent, measurable results (cost-benefit analysis)
  • Drive journey mapping/design thinking activities to determine customer centered objectives and design of processes that span online and offline experiences 
  • Integrate with marketing, operations ,research, analytics, design and IT to determine opportunities, define solutions and prioritize execution to support growth, influence preference and reduce operational costs via digital engagement
  • Execute on digital capability/technology investments and enhancements.  Ensure on time and on budget delivery of new capabilities 
  • Perform analysis and determine trends related to usage and adoption of digital services
  • Responsible for using fact base to enroll key stakeholders in the case for change
  • Establish key metrics and reporting for digital performance – including online and offline data and voice of the customer

 

Qualifications

Qualifications:

  • Minimum 3 years of experience in customer experience execution  - digital/online/mobile experiences or similar focus in digital marketing, operations or IT 
  • Experience using or designing capabilities that leverage a web content management platform (Oracle, Drupal, WordPress, SharePoint, etc...)
  • Basic understanding of what drives Search Engine Optimization (SEO) 
  • Strong ability to influence decision-making and create compelling business cases to secure buy-in and progress
  • Adept at working within a heavily matrixed environment. Ability to work in a team environment and  navigate effectively with different constituencies in achieving goals
  • Ability to clearly articulate business requirements/user stories and translate business needs into digital experience solutions
  • Prior experience working with analytics tools and data to create insight and present opportunity
  • Experience working with technology implementations, preferably in agile/scrum. 
  • Self-motivated individual with demonstrable ability to handle multiple high-priority demands, manage expectations and achieve objectives
  • College degree required with a business, marketing/advertising, IT or closely related major

Behaviors at the Hartford

  • Deliver Outcomes – Demonstrate a bias for speed and execution that serves our shareholders and customers.
  • Operate as a Team Player – Work together to drive solutions for the good of The Hartford.
  • Build Strong Partnerships – Demonstrate integrity and build trust with others.
  • Strive for Excellence – Motivate yourself and others to achieve high standards and continuously improve.

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