Digital Product Developer

AARP   •  

Washington, DC

Industry: Government & Non-Profit


5 - 7 years

Posted 28 days ago

Business Unit Description

AARP Services, Inc.

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin

ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population.

ASI’s mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs


Develops digital products for all ASI commercial needs, including web and mobile app. Creates innovative digital customer experiences and manages initiatives and functionality that drive growth through digital channels. Leads projects with agency support to manage existing digital experiences and to prioritize and conduct feature enhancement and new product development. Understands the business needs, customers, content, design, UX, and technology disciplines. Collaborates with business stakeholders to translate business needs into highly functional digital products, build relationships with internal AARP partners and lines of business, and liaise with IT counterparts, technical resources, and agency partners.


  1. Contributes to the strategic direction and prioritization of digital products, leading cross-functional product development teams, and aligning stakeholders around digital product plans.
  2. Translates business needs into actionable plans.
  3. Manages the execution of initiatives from conception through delivery, including gathering requirements and assets, developing project plans, user flows, functional specifications, and user stories, while emphasizing overall project quality.
  4. Facilitates the architecting, development, deployment, and support for all platforms.
  5. Follows release planning best practices to set and meet expectations throughout the entire product lifecycle, including communications to stakeholders.
  6. Evaluates existing products to identify opportunities to improve quality and efficiency.
  7. Contributes to the digital strategy plans and initiatives to help set short-, medium-, and long-term goals, linking strategy to execution.
  8. Works with teams to build great products by providing product design and insight, problem solving and analytical skills, and product leadership.
  9. Assists with management and execution of the product roadmap to meet business goals.
  10. Works with finance business partners on business cases and ROI analysis for new project opportunities to estimate project costs and required resources.
  11. Uses analytics to continually steer improvements, inform projects, and drive product decisions, coupled with a good understanding of best practices.
  12. Conducts market research and competitive analysis to continually identify ways to improve the user experience and business KPIs.
  13. Serves as an expert in UX and work with designers to create a compelling and brand-aligned visual experiences.
  14. Performs due diligence and necessary analysis to vet new product/feature ideas.
  15. Develops and analyzes product KPIs and business metrics.


Completion of a Bachelor’s degree in a related discipline; or an equivalent combination of training and experience related to the duties of the position and 6+ years of experience in managing consumer and/or business digital products and services.

Experience with product management of web, mobile (web + app), and social media products.

Expertise in information architectures, search (SEO), and website performance analytics.

Expertise in visual and interactive design, as well as industry standards, regulations, and compliance.

Proven ability to manage numerous projects concurrently.

Must be accustomed to making data-driven product decisions on a daily basis.

Must have the ability to focus on the details, while keeping the big picture view in mind.

Sharp, analytical, and problem skills, matched with extraordinary people skills.

Experience with A/B, multivariate testing, analytics platforms, and personalization tools.

Experience with managing multiple, time-critical projects.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.