Digital Optimization Analytics Manager

Less than 5 years experience  •  Media

Salary depends on experience
Posted on 06/04/18
Less than 5 years experience
Media
Salary depends on experience
Posted on 06/04/18

Job Description:

SUMMARY

The Digital Optimization Analytics Manager is responsible for leading A/B testing and targeted initiatives within the brand site, identifying optimization opportunities and high-value segmentation strategies. This individual will partner with Business Owners, Data and Insights and agency partners in crafting comprehensive test and / or target plans, activating in owned properties and reporting on performance inclusive of insights and recommendations. The ideal candidate must be a self-starter and a quick learner with a desire to learn new tools and techniques. Success in this role greatly depends on his/her ability to analyze optimization campaign results, provide actionable insights and build collaborative working relationships with team members across the organization. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Serve as a leader for optimization analysis to create comprehensive and clear presentations of A/B testing campaign results for distribution to business partners and senior leadership
  • Identify success metrics across testing and targeting initiatives for reporting
  • Deliver in-depth analysis of A/B testing and optimization campaigns for the primary brand website across a diverse group of business segments
  • Facilitate the establishment of consistent reporting standards, templates and data visualizations within analytics tools and presentation applications across the optimization analytics organization
  • Work with business and agency strategy teams to provide data requests and analysis in support of A/B tests or Targeted experiences to validate or refine proposed campaigns
  • Work with implementation specialist to clarify campaign requirements and oversee accurate implementation of data tracking for optimization campaigns
  • Accurately deliver quality assurance over optimization campaigns to validate accurate content delivery and data capture
  • Provide insight from site data and communicate opportunities for optimization and/or issues across web and mobile apps
  • Work with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis
  • Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of optimization campaigns
  • Seek opportunities to improve the report processes, data collection, delivery methods, and value
  • Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
  • Provide guidance and support to casual users/ consumers of the metrics

Experience and Skills:

QUALIFICATIONS 

  • Advanced knowledge of Adobe Target, Adobe Analytics and Tableau
  • Ability to develop and execute campaign recipes within Adobe Target
  • Deep understanding of A/B Testing, audience segmentation and content targeting
  • Excellent written and verbal communication skills
  • Must be able to manage time effectively within a complex environment
  • Understanding of direct marketing and personalization.
  • Knowledge of statistical testing methodology

EDUCATION AND/OR EXPERIENCE  

  • Minimum 3 +years web analytics experience.
  • Experience in providing actionable analytics and proposing optimization tactics
  • Advanced experience in communicating with senior managers
  • Experience in strategic marketing and planning
  • Campaign analysis and or management experience
  • eCommerce experiencepreferred
  • Bachelor’s Degree or equivalent experience
  • Job Tracking ID: 512315-620135
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