Digital Merchandising Manager in Charlotte, NC

$80K - $100K(Ladders Estimates)

Belk   •  

Charlotte, NC 28202

Industry: Retail & Consumer Goods

  •  

Less than 5 years

Posted 45 days ago

This job is no longer available.

The Manager, Digital Merchandise is responsible for creating a best in class customer experience through effective site merchandising strategies for assigned family of business.

Essential Functions:

• Utilize applied knowledge of Digital Merchandising to develop and execute improvements in the customer shopping experience to increase revenue and conversion.

• Provides leadership within Digital Merchandising team; mentors and leads digital merchandisers.

• Manage all aspects of item setup workflow for assigned family of business. Partner with internal and external contacts to ensure accuracy of product set up and on time site launches.

• Maintain product onsite reporting and take action accordingly.

• Provide weekly and as needed reporting on business status, risks, and opportunities.

• Partners with Digital Marketing to execute visual merchandising strategies by leveraging analytics to drive increases in engagement and conversion.

• Create and manage category page content/linking strategies; Provides direction to Marketing creative team to develop and execute category initiatives and strategies.

• Performs insightful category analysis to determine optimization opportunities in assortment or online customer experience.

• Influences cross-functional business leaders in establishing family of business digital objectives.

• A/B tests effectiveness of merchandising strategies; refines strategy based on measured results.

• Serves as the digital subject matter expert for cross-functional partners to include digital planning and marketing teams, vendors, omni buying and planning teams and DMM's.

• Recommends enhancements/updates based on category knowledge, competitive analysis, and customer behavior.

• Partners to define proper taxonomy and attribution.

• Monitors site experience in partnership with analytics team and adjust based on customer engagement.

• Assist with customer service questions, warehouse issues and product questions.

Education / Experience Requirements:

Position Contribution Level :

Intermediate Level

Minimum Education & Experience:

• Bachelor's degree in related field

• 3-5+ years of digital merchandising leadership experience

• Experience operating successfully in a fast-paced, changing environment

Preferred Education & Experience:

Knowledge / Skills Requirements:

• Knowledge of principles in Marketing, Merchandising, or User Experience

• Software Proficiency in Microsoft office, outlook, web content management system, and web analytics

• Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts

• Understanding of KPIs, data analysis and reporting

• Understanding of appropriate technology platforms and retail systems

• Understanding of web site information architecture, taxonomies and site mapping.

Physical Requirements:

Reporting Relationships:

Supervisor :

Director, Digital Merchandise

Valid Through: 2019-10-2