Digital Media Specialist

5 - 7 years experience  •  Healthcare

Salary depends on experience
Posted on 06/04/18
Farmington, CT
5 - 7 years experience
Healthcare
Salary depends on experience
Posted on 06/04/18

Principle Responsibilities:

  • Build and implement multiple, profitable and results-driven media programs
  • Control all client campaign media traffic and global media calendars
  • Maintain a weekly billable hour threshold aligned with Professional Service's department goals
  • Manage and complete all media invoice reconciliation processes and margin calculations
  • Collaborate with Director, Interactive Media and campaign strategic leads to interpret campaign strategy when building out programs
  • Manage multiple vendors on each campaign to include, but not limited to Google, Yahoo!, Bing, Facebook & FBX, and Display/Mobile/Video via Demand Side Platform (DSP)
  • Collect inventory, quotes and reports from media reps as necessary
  • Optimize in-flight programs to ensure that media programs are performing effectively within all tactics at your disposal and within budget
  • Build and enhance vendor relationships, improve on media products and processes, and stay abreast to new media tactics
  • Maintain a high level of billable utilization in alignment with PSO goals defined by the executive team

JOB REQUIREMENTS

Professional Experience:

  • 3 to 5 years

Education/ Certifications: 

  • Bachelor's Degree
  • Google AdWords Certified preferable (including all three advanced certifications: Search, Display, and Analytics).  Link to your profile must be included in your application.  If not certified, must obtain certification within first 90 days of employment.  Must maintain certification each year at company's expense

Technical Skills and Knowledge:

  • Proven experience with Search Engine Marketing (SEM) and strong knowledge of Search Engine Optimization (SEO) processes
  • 5 to 7 years online marketing experience, 3+ years demonstrated success in audience-targeting online media buying, and 2+ years of lead generation media program development
  • Must be an expert with Cost per Click (CPC) and Cost per Mille (CPM) buying models and be comfortable producing Cost per Acquisition/Inquiry/Lead model media programs
  • Strong analytical abilities, comfortable reviewing data and reports to make education decisions
  • Ability to explain complex situations to clients and internal stakeholders
  • Extremely comfortable working with campaign management systems, DSPs and ad exchanges
  • Experience with Salesforce.com highly desired, but not required
  • Experience managing digital media budgets of $1MM per year for multiple clients, primarily in the direct-to-consumer area
  • Ability to move at a light speed pace and is not afraid of changing priorities

1143

Not the right job?
Join Ladders to find it.
With a free Ladders account, you can find the best jobs for you and be found by over 20,0000 recruiters.