Digital Media Sales Director

Tronc   •  

Baltimore, MD

Industry: Media

  •  

8 - 10 years

Posted 123 days ago

Responsibilities

  • Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.
  • Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.
  • Lead and manage strategic initiatives for the company
  • Communicate corporate and local strategies across divisional lines and ensure that digital objectives of the (Select Market) and tronc are advancing forward as required.
  • Work flexibly, cooperatively and effectively with multiple stakeholders and parties of influence across the company, and external vendors as warranted.
  • Develop leadership bench strength on the digital sales team through mentoring and succession planning.
  • Demonstrate understanding of the organization’s overall goals.
  • Lead all online, apps and other digital sales activity.
  • Ideate and implement sales sprints, media plans and targeted sales drives that accelerate revenue.
  • Keep apprised of digital media industry standards and best practices and communicate throughout division.
  • Work with peers and lead sales force to collectively retain and grow share of media budgets, print migration revenue, and fragmentation of local programmatic digital media buying.
  • Analyze and develop plans to capitalize on best digital inventory (i.e.: Home Page, over-the-scroll impressions, mobile, etc.).
  • Manage rate yield by understanding supply and demand of digital inventory.
  • Must be able to respond expediently to changes in digital landscape and consumer preferences.
  • Work closely with corporate offices to understand and implement tronc wide digital initiatives.
  • Supervise digital team leaders/ sales personnel in conjunction with VP of Ad Sales
  • Work within assigned expense budget
  • Achieve revenue growth goals.

Qualifications

  • Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.
  • Bachelors’ degree or equivalent work experience required
  • Minimum of 7 years digital sales and management experience.
  • IAB Certification preferred
  • Google Analytics Certification preferred
  • Programmatic experience preferred
  • Exceptional computer skills
  • Strong team building and interpersonal skills a must

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