San Diego, CA
Industry: Professional, Scientific & Technical Services•
5 - 7 years
Posted 37 days ago
Digital Media Manager
Location: 10850 Via Frontera – NSC Building 1, San Diego, CA 92127
Schedule: Full Time
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Our vision at Petco is Healthier Pets. Happier People. Better World. We’re making things better for pets, people and the planet through our Think Adoption First philosophy, the Petco Foundation and other important initiatives that focus on putting animals first, educating pet parents and reducing our carbon footprint. The journey starts with knowledgeable, passionately engaged associates who are proud to recommend Petco as a place to work, who believe in our Vision and who are committed to delivering a superior customer experience.From our retail stores and our network of Distribution Centers to our Corporate offices, you’ll work with others who share your values and commitment. We seek individuals who are passionate about animal welfare, have great people skills and are driven to grow and advance in their careers with us. Our ongoing growth is creating exceptional opportunities for professional development and personal enrichment throughout our organization.
Manage planning, execution, performance and measurable results of media plans, including programmatic display, remarketing, paid social, video, and emerging technologies. Support enterprise media initiatives, a budget of tens of millions, to drive Petco and brands across both e-commerce and stores, partnering to align media campaigns to deliver against specific business goals. Tactically align plans to deliver the optimal balance of building brand awareness, improving brand perception and engagement, and driving traffic and conversion to maximize enterprise profitability. With Director, strategically develop and ensure flawless execution of dedicated media plans for key product vendor partners/VIP. Collaborate effectively with cross functional partners, work effectively with partners to spend the next $ most effectively, and communicate media mix successes and opportunities to Director/VP/SVP.
Manage the increase use and impact of programmatic buying, paid social, video, mobile and geo-targeted advertising with goals of delivering integrated campaigns using best in breed partners, including retargeting vendors, DSPs/progjrammatic, strategies, analytics and creative.
Essential Job Functions:
Manage the media planning process and for transform business objectives and product strategy into scientifically-rooted and innovative media plans. Own budget allocations among publishers/partners, forecasting, results and reporting. Ensure that critical timelines/decision dates as they relate to media buys.
Develop, implement and execute a compelling cross publisher and paid social media strategy encompassing all production, communication and implementation of media budgeted in the tens of millions. Negotiate, execute, and manage all media purchases supporting the marketing strategy, including pre-planning through execution and measurement across multiple media channels.
Own and make recommendations for optimization of campaigns at all levels; across channels, partners, placements, products and creative concepts to deliver optimal performance
Lead the team and agency resources to produce insightful analysis and engaging campaign, demonstrating the effectiveness of planning, optimization and management of media. Responsible for operationalizing a rigorous process that ensures all paid digital programs are tracked, analyzed and optimized on an ongoing basis and any display impression/click fraud is eliminated.
Partner with Go-to-Market team and translate creative briefs into specific briefs for digital media in support of communicated business and integrated marketing objectives to give the internal creative team and agencies clear creative direction.
Innovation: Stay current on current and emerging trends, new technology, best practices and competitive to constantly evolve our digital capabilities.Identify opportunities for applying new technologies, digital products and services.
Develop and oversee our media testing strategy, working with customer insights and web analytics team to develop tests which enable continuous evolution of the media mix and enhance attribution analytics.
Skills and Experience Requirements: