Digital Media Manager

Confidential Company  •  Las Vegas, NV

5 - 7 years experience  •  Hospitality & Recreation

Salary depends on experience
Posted on 07/24/18
Confidential Company
Las Vegas, NV
5 - 7 years experience
Hospitality & Recreation
Salary depends on experience
Posted on 07/24/18

The Media Manager manages the day-to-day operations of the Company’s media initiatives in collaboration with the media agency of record and the larger media team, which may include, and are not limited to, the development and measurement of strategic media plans for entertainment, food & beverage, nightlife, retail, attractions and partnerships. This role serves as the main point of contact for these verticals and MGMRI partnerships, while negotiating and executing integrated in-market media buys (digital), in addition to programmatic digital media buying and optimization using multi-channel reporting.  All duties are to be performed in accordance with company policies, practices, and procedures.

  • Develops and executes integrated media strategies for Luxury, Core and Regional properties, with a specific focus on entertainment, food & beverage, nightlife, retail, attractions and partnerships (iHeart, Rolex, TicketMaster/AEG, etc.) in collaboration with the media agency of record.
  • Produces actionable insights from advanced measurement tools, such as multi-touch attribution modeling and the Adobe analytics suite. Implements optimizations to align with key business objectives, such as drive direct site traffic, transient/direct bookings (in addition to incremental sales) and generating leads/database growth.
  • Negotiates and executes integrated in-market media placements, and programmatic digital buys, employing audience/behavioral segmentation, re-targeting and sequential messaging to meet and/or surpass key performance indicators.
  • Maintains a profound understanding of property vertical, corporate initiative (i.e. M life, Leisure Sales) and partner (i.e. Cirque du Soleil, SBE, Hakkasan) business objectives and marketing/media needs, while also ensuring that media campaign activity is transparent to the property/corporate/partner teams.
  • Manages and collaborates with the individual account teams within the media agency of record, ensuring that business objectives and historic campaign learnings are translated and understood, while coordinating the workflow of internal/external resources and industry/discipline specific insights to execute property, vertical and corporate campaigns.
  • Partners with the Web Analytics team to produce consolidated corporate and property media reports, incorporating mutli-touch attribution reports enterprise-wide and managing pixels/data integration within the container tag solution on behalf of both the internal media team and agency partners.
  • Manages and executes enterprise contracts and coordinates agreement deliverables, including but not limited to, Vidiad, AAA and in-room publications.
  • Partners with Brand Marketing and the creative AOR to ensure that media campaign deliverables are executed and trafficked with the media AOR/in-house team correctly and on time.
  • Meet with key property/vertical, corporate and partner marketing contacts to communicate campaign performance, in conjunction with the AOR where applicable, and proactively identify areas for improvement/optimization.
  • Manage the MGMRI partner review process to evaluate new partners, industry trends, media/testing opportunities and new technology, and develops POVs to share with the larger media team, agency, Brand Marketing division and the property/partner marketing teams (where applicable).
  • Work with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the AP Direct workflow and hierarchy to ensure that the media agency of record and MGMRI direct media partners are paid within their contract terms.
  • Review and finalize media AOR recommendations/presentations/collateral for the verticals and partnerships to ensure that business objectives are met; strategic recommendations are in alignment; campaign performance is outlined (as applicable) and campaign outputs are measurable.
  • Provide recommendations for new processes and procedures to streamline department, agency and inter-department activities.
  • Performs other job-related duties as requested.

Required:

  • Bachelor’s degree in Communications, Marketing, or Business Management.
  • At least 5 years of experience in marketing with emphasis on integrated or digital media that includes:
  • Planning, executing digital campaigns, with an understanding of programmatic buying methodology and digital tracking tools;
  • Leading media/marketing projects and overseeing media campaign development;
  • Working with and managing agency resources;
  • Delivering integrated media campaign strategies and subsequent reporting insights to peers, in addition to mid and upper-senior Executives
  • Excellent customer service skills.
  • Able to lead and mentor a team.
  • Have interpersonal skills to deal effectively with all business contacts.
  • Professional appearance and demeanor.
  • Work varied shifts, including weekends and holidays.
  • High school diploma or equivalent.
  • Able to effectively communicate in English, in both written and oral forms. 
     

Preferred:

  • Knowledge and experience leveraging integrated media campaigns in support of larger integrated media campaigns within the Hospitality and/or Gaming industries.
  • Previous member or team leader who received public accolades for media campaigns.
  • Bi-lingual, Spanish.
  • Previous experience working in a similar resort setting.
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