Digital Media Manager

Esri   •  

Redlands, CA

Industry: Technology

  •  

5 - 7 years

Posted 124 days ago

This job is no longer available.

Overview

Are you an expert on paid digital media? Use your solid experience to support the establishment, implementation, and optimization of Esri digital media strategy needs. You will utilize data, test and learn initiatives to uncover trends and insights for use in the planning process, and leverage tools and technologies to improve advertising campaign performance.

Responsibilities

  • Develop and evaluate digital media plan recommendations and present them to marketing teams
  • Provide recommendations for all digital media channels, suggesting actions to increase conversion
  • Collaborate with and direct the media agency regarding paid digitalcampaigns consisting of search, display, mobile, social, video, and experiential
  • Serve as liaison between the marketing team and media agency, ensuring campaigns and offers are launched on time and establishing process associated with effective creative rotation and performance management
  • Provide strategic POVs to senior management on media and technology offerings related to digital media
  • Lead weekly status and reporting calls with media agency
  • Perform A/B testing to determine best performing messaging and/or design
  • Develop and implement tagging and measurement strategies for the website and paid media using DoubleClick and Adobe Analytics; build reports for analysis and optimizations
  • Coordinate various digital media plan elements between media agency and internal teams to ensure all elements are aligned with holistic strategy
  • Manage and prioritize requests and set expectations with professionalism, balancing workload with the agency to effectively deliver on goals
  • Manage and monitor paid media budget and work with Marketing Operations and Purchasing to assure correct budget allocation

Requirements

  • 5-7 years of experience in media planning and buying, with strong experience in digital
  • Expertise in building paid digital strategies as well as recommending and carrying out strategic optimizations to help improve and grow campaign performance
  • Ability to effectively explain strategies using verbal and written communication
  • Fluency in DoubleClick, DoubleClick Search, Facebook, Twitter, verification tools (IAS, Double Verify)
  • Familiarity with DMPs, web analytics tools (Adobe Analytics), DSPs (AppNexus, DoubleClick Bid Manager), media mix modeling, and multi-touch attribution
  • Experience with tagging, tracking, and reporting in digital media
  • Collaborative attitude when working with multiple teams
  • Bachelor’s or higher

Recommended Qualifications

  • Understanding of Adobe Marketing Cloud and integration of products within the cloud