Digital Marketing Strategist

Autodesk   •  

San Francisco, CA

Industry: Technology

  •  

5 - 7 years

Posted 31 days ago

Responsibilities

  • Understand, synthesize and extrapolate key findings from regular digital reporting to help inform short and long-term goals to drive the business forward
  • Use analytics to help plan optimized digital marketing spend, end-to-end testing and strategy to drive higher acquisition
  • Solid understanding of digital experience best practices, optimization processes and historical track record of implementing tests in the digital environment
  • Accountable for helping achieve the North America billings target in collaboration with industry, estore and digital channel teams
  • Working with cross functional experts in SEM, Display, SEO, Social and other channels to drive innovation in the region
  • Conceptualize, plan and direct better execution and optimization of targeting, creative and media in two-week agile marketing sprints
  • Working with industry teams to support higher growth and billings across the region


Minimum Qualifications

  • BS undergraduate degree, MBA a plus but not required
  • 5+ years of experience in B2B or B2C marketing or digital marketing experience
  • Strong underpinning in modern digital marketing tools, inner workings and technologies for optimizing spend and maximizing results
  • A keen eye for detail and marketing creativity
  • Capable of understanding our product value and feature set from a benefits standpoint
  • Very strong written and communications skills – must be able to communicate the value proposition of the company, able to create original content, edit existing content, etc.
  • Solid understanding of online conversion optimization and UX principles
  • Unafraid to try new things or challenge the status quo.

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