$80K — $100K *
This role is responsible for overseeing and executing the day-to-day campaign management of account-based marketing (ABM), and other business to business (B2B) channels and tactics.
This includes collaboration with internal and external partners to implement paid and unpaid campaigns, collecting and aiding in interpreting data for executive-level presentations, developing content that is strategically aligned with brand voice and Marketing initiatives. Constantly optimizing emails, ad copy, bidding, audiences, location targeting, and keywords to develop a best-in-class program.
This position will work closely with other team members and departments to ensure that organization and departmental goals are met with appropriate support.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Implementation of digital advertising campaigns on several advertising networks specifically intended to both acquire new business as well as to upsell existing clients to our exclusive offerings
Day-to-day management of B2B digital campaigns, including email marketing, ABM automation, digital lead scoring, social media and CRM marketing
Assist with the go-to-market strategy for PartsSource B2B offerings specifically as it pertains to reaching our target audiences and delivering our message in a meaningful way
Development of ad copy and imagery recommendations based on best practices and brand guidelines
Develop and launch B2B lead generation campaigns
Reporting of campaign performance
Other duties as assigned
5+ years’ experience in Marketing with a focus on B2B preferred
Excellent organizational, communications, and interpersonal skills, especially writing skills
CRM marketing experience, Hubspot and Salesforce experience a plus
Working knowledge of Google Analytics
Basic knowledge of HTML & CSS
Proficient with Microsoft Office, specifically Word and Excel
Valid through: 4/2/2021