Digital Marketing Manager


$100K — $150K *


More than 4w ago


5 - 7 years of experience

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Job Description

We’re a people-first, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our Conversion Intelligence platform helps you grow smarter.

Our team's technical expertise and creativity work together to drive our mission forward every day. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the role:

Are you a passionate and experienced digital marketer who has dabbled in multiple areas of marketing? Do you have a strong understanding of different acquisition strategies, with particular expertise in bringing product-led and sales-led marketing strategies to life? Do you have a unique ability to bring a team together to execute omni-channel marketing campaigns? If this sounds like you, you might be the Digital Marketing Manager that Unbounce is looking for.

This role is an integral part of our B2B SaaS marketing team designed to propel our growth forward and take our digital marketing campaigns and lead generation efforts to the next level. As Digital Marketing Manager, you will play a crucial role in supporting our primary product-led growth strategy while also driving the acquisition of enterprise customers through a sales-led approach. You will be responsible for developing and executing marketing campaign strategies to acquire new trials for our self-serve plans as well as generating Marketing Qualified Leads (MQLs) to support the sales team in filling their pipeline.

What you’ll be doing:

  • Develop integrated marketing campaign strategies in order to acquire new trialers and generate MQLs
  • Act as project manager to lead the development and execution of omnichannel marketing campaigns and co-marketing initiatives across multiple channels, including: email, PPC (Metasuite, LinkedIn, paid search), social media, and 3rd party vendors
  • Own the email marketing strategy, including segmentation, automation, and execution of email marketing campaigns to drive engagement and acquisition
  • Support the marketing team in launching Go-To-Market (GTM) initiatives to promote Unbounce's various product lines and net new features in order to drive awareness, acquisition, and adoption
  • Own the acquisition targets and projections for marketing campaigns, which involves analyzing data for channel effectiveness, creating reports, and implementing optimizations based on insights and opportunities
  • Stay up to date on industry trends, competitive landscape, and customer needs and bring information and learnings back to the marketing team

A little bit about you:

  • 5+ years of experience in a marketing role with 3+ years of experience launching campaigns and channel management
  • You have experience developing omni-channel marketing campaigns for both product-led and sales-led strategies.
  • You are an excellent project manager with experience leading large-scale campaigns and projects
  • You have a strong understanding of digital marketing channels and how best to leverage them
  • You have experience developing and implementing email marketing strategies
  • You are an excellent communicator and writer, and have experience sharing executive updates and learnings to drive stakeholder buy-in
  • You are data-driven with experience navigating web or data analytics platforms (Google Analytics and Tableau) to pull campaign insights and identify optimization opportunities
  • You have a track record of achieving ambitious targets
  • Bonus if you have Pardot experience
  • Bonus if you have previous experience with Unbounce
  • BA or BS in Marketing, Business, Strategy, or related fields. MBA or MS in Marketing, Business or related field is a plus

Share our values:

  • Courage
  • Ambition
  • Being Real
  • Empathy
  • Diversity

What’s in it for you:

🤝 Flexibility and time off

  • A digital-first, distributed working model with flexible hours -- for this role, we will consider all applications from those based in Canada*, with the option to work from our Vancouver office
  • 20 vacation days
  • Holiday Closure: December 25th - January 1st
  • One paid day off on your birthday
  • One paid volunteer day per year

🩺 Health and wellness

  • A comprehensive benefits package including medical, dental, vision, and generous mental health support options – all available on day 1
  • 12 personal wellness days
  • $500 health and wellness allowance**
  • Parental leave and planned reintegration program

🎓 Growth

  • Org-wide and employee-led DEI and growth initiatives
  • Professional development time and budget

🌟 More perks!

  • One-time work-from-home allowance - $500
  • An annual allowance of $1,000 that you can choose to use towards your vacation, or put toward your RRSP contribution**

* Please note that we currently do not have a legal entity set up to operate as an employer of record in Quebec. We thank you for your consideration but we are unable to accept candidates from Quebec at this time.

** These amounts will be prorated based on your start date.

Unbounce welcomes you to be YOU!

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where Unbouncers can do the best work of their careers. We’re bolder and more brilliant together.

We’re dedicated to ensuring each Unbouncer feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement.

Unbounce is a Canadian software company that produces landing pages and conversion optimization software for marketers. The company was founded in 2009 and is headquartered in Vancouver, British Columbia. Unbounce's software allows users to create custom landing pages for their websites without needing to know how to code. The company's software also includes features such as A/B testing, lead generation forms, and pop-ups. Unbounce has over 15,000 customers worldwide, including Hootsuite, The New York Times, and Vimeo.
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