Digital Marketing Manager in San Antonio, TX

$100K - $150K(Ladders Estimates)

Sirius   •  

San Antonio, TX 78216

Industry: Technical Services


5 - 7 years

Posted 30 days ago

Job Details


Primary Duties & Responsibilities

  • Leads the team that maintains, expands, and coordinates Sirius' digital presence in social media and websites (, LinkedIn, Twitter, YouTube, blog, etc.)
  • Leads, mentors, coaches, and develops a small digital marketing team, as well as manages several vendor relationships
  • Develops and implements a digital marketing strategy, integrating with website/SEO strategy and marketing automation strategy
  • Manages and supervises the team in their creation and development of digital assets and interactive resources
  • Works with other members of the Communications department to develop, maintain and implement a digital content strategy in support of key demand generation initiatives, positioning, and solutions
  • Manages Sirius' online social network and executes on an engagement strategy. Runs engagement program and followers acquisition campaigns on LinkedIn and Twitter
  • Works with internal stakeholders and subject matter experts to develop digital marketing strategies (email campaigns, paid social campaigns, etc.).
  • Leads a continued SEO campaign, to include a strategy for all Sirius sites, Sirius presence on partner sites and social sites, content sharing, content tagging, and other tactics
  • Establishes digital engagement metrics: uses Web/social network data and tracking systems to compile online engagement reports and monitor success in online presence, research and message testing
  • Leads the work of Web creative staff, contractors, and outsourced vendors
  • Keeps up with emerging social and digital marketing trends and technologies
  • Interfaces with IT and other internal stakeholders to ensure smooth implementations
  • Ensures digital marketing efforts are aligned with business and marketing objectives
  • Performs due diligence on all requested digital marketing campaigns, by researching the activity, reviewing resource requirements within the team, and making recommendations to the Director, Digital Marketing & Communications
  • Ensures recommendations are based on resource capacity, budget requirements, return on investment, and promoting positive business relationships with the public, vendors, clients and prospects
  • Ensures funding and programmatic compliance requirements are met for all digital marketing efforts
  • Hires, trains, develops, and appraises staff effectively, taking corrective action as necessary on a timely basis and in accordance with company policy
  • Other duties as assigned

Position Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • At least five (5) years experience in B2B (business to business) digital marketing, to include:
  • At least three (3) years experience in website and SEO management

  • At least five (5) years experience managing people; can be concurrent with B2B digital marketing experience

Other Position Requirements

  • Demonstrated communication and presentation skills
  • Demonstrated project management, organizational and follow-up skills, with the ability to handle multiple projects simultaneously
  • Demonstrated ability to apply logical and data-focused thinking to projects
  • Demonstrated knowledge of publishing, design and digital assets
  • Demonstrated HTML knowledge and/or prior web development experience
  • Demonstrated ability to understand and apply various technical product information

Preferred Qualifications:

  • Knowledge of WordPress, Joomla and Drupal
  • Knowledge of Marketing Automation tools

Data Privacy and Security:

  • All Sirius employees are responsible to safeguard the information and information systems that they use or handle in the execution of their duties. Employees are obligated to know and perform their duties in accordance with Sirius policies, standards, and procedures related to security and report security violations to the appropriate Sirius authority.
  • Participate at hire and annually in the Information Security Awareness training as well as other required training identified by the Human Resources department. Other data privacy and data security related regulatory training may be required based on your role or assignment.

Valid Through: 2019-11-13