Digital Marketing Manager in Boston, MA

$100K - $150K(Ladders Estimates)

Return Path   •  

Boston, MA 02108

Industry: Enterprise Technology

  •  

5 - 7 years

Posted 58 days ago

This job is no longer available.

Company Overview

Validity was formed to bring confidence to customers who rely on data every day to run their business. As a global industry leader in data quality, our role is to ensure our customers have the tools they need to tackle the complexities of data administration and regain certainty with the integrity of their data assets.

Our Trust Platform is comprised of software services and solutions that help customers know where they stand with their data and enable an ongoing assessment and tool set to correct data issues. For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted our products to regain integrity with their CRM data.

Essential Position Duties and Responsibilities

  • Develop, implement and maintain digital marketing campaigns
  • Maintain our performance and engagement digital marketing efforts as we continue to scale growth, expand channel mix, and drive value by building brand loyalty and awareness
  • Drive business growth and overall revenue through media channels and advertising spend
  • Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights and make recommendations for action and opportunities
  • Understanding of key performance indicators (KPIs) to measure performance and identify efforts for improving engagement, acquisition, and/or retention
  • Maintain and evolve a testing framework to expand our volume & pace of learning across the business
  • Participation in discussions with team members to understand the goals of business partners and provide insights and analysis on strategies to address those goals

Experience/Skills

  • 5+ years digital marketing experience heavily focused on customer acquisition in a fast growth environment and at scale
  • Proven track record of developing and implementing test and control programs launched at scale, both upper funnel and lower funnel channels
  • Proven experience with Database, Email, and Interactive Marketing
  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
  • Excellent time management skills
  • Ability to evaluate results and provide insights to the digital marketing team
  • Ability to work independently and think creatively
  • Thrives in a fast-paced environment


Valid Through: 2019-9-16