Digital Marketing Manager

Open Road Media   •  

New York, NY

Industry: Media

  •  

Less than 5 years

Posted 167 days ago

This job is no longer available.

About Open Road Integrated Media

Open Road Integrated Media is a prestige content brand delivering digitalexperiences that entertain and inform readers around the world.

Laser-focused on revenue, reach, and repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.

About the Position

Open Road Integrated Media is looking for an innovative and proactive Digital Marketing and Retail Analytics Manager who will strategize, execute, and optimize data-driven digital advertising campaigns that drive ebook revenue, as well as analyze retailreporting to identify sales trends and purchase behavior.

S/he will build campaigns on platforms including but not limited to Facebook, Google, Bookbub, and Amazon Advertising, managing the process from start to finish—planning, copywriting, and developing creative, as well as frequently testing, monitoring, and optimizing to maximize conversions and ROI. The Digital Marketing and Analytics Manager will also utilize retailreporting to identify trends in sales and customer purchase behavior that inform our promotional strategy.

This position will play an integral role in driving revenue growth, proactively seeking creative and innovative strategies, and demonstrating a deep understanding of our audiences—who they are, what they're looking for, what they respond to, and what ultimately converts them into customers—as well as the platform-specific nuances of audience behavior.

This role will report to the Executive Director of Marketing Analytics.

Ideal Candidate: Has expert knowledge of Facebook Ads Manager and Audience Insights—Amazon, Bookbub, Google, and Twitter advertising are a plus—as well as an advanced knowledge of Excel and an analytical and curious mind. Experience with Amazon Retail Analytics is also a plus. Must be able to assess results, determine actionable insights, take action based on those insights, and repeat that cycle again.

Responsibilities:

  • Develop an in-depth understanding of Open Road's audience, catalog, and messaging
  • Plan, write, build, and manage campaigns across all digital advertising channels including, but not limited to, Facebook, Bookbub, Google, and Amazon
  • Analyze the performance of Open Road’s marketing and advertising channels, programs, and promotional activities as well as sales trends and customer purchase behavior using internal and 3rd party reporting tools; identify and execute optimizations to maximize ROI and enhance promotional strategy
  • Plan and execute A/B tests frequently, share findings, and incorporate best practices into future campaigns
  • Collaborate with Data, Design, and Tech teams to develop and enhance reporting tools, creative strategy, and audience targeting and retargeting
  • Stay current on platform updates, ad and testing technologies, and industry buzz

What you’ll need to be successful:

  • Bachelor’s degree in business, marketing, statistics, or related field
  • 3-5 years experience in paid social and digital advertising
  • Advanced knowledge of Microsoft Excel (VLookup, pivot tables, charts), Facebook Audience Insights, and Ads Manager; Amazon Retail Analytics a plus
  • Excellent organizational skills, time management, and attention to detail
  • Ability to clearly present ideas, data, and results, and communicate effectively across business teams and with 3rd party vendors
  • Adept analytical skills with proven ability to dissect large amounts of data and turn it into actionable initiatives
  • Strong writing skills
  • A knowledge and love of books and reading