About Open Road Integrated Media
Open Road Integrated Media is a prestige content brand delivering digitalexperiences that entertain and inform readers around the world.
Laser-focused on revenue, reach, and repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.
About the Position
Open Road Integrated Media is looking for an innovative and proactive Digital Marketing and Retail Analytics Manager who will strategize, execute, and optimize data-driven digital advertising campaigns that drive ebook revenue, as well as analyze retailreporting to identify sales trends and purchase behavior.
S/he will build campaigns on platforms including but not limited to Facebook, Google, Bookbub, and Amazon Advertising, managing the process from start to finish—planning, copywriting, and developing creative, as well as frequently testing, monitoring, and optimizing to maximize conversions and ROI. The Digital Marketing and Analytics Manager will also utilize retailreporting to identify trends in sales and customer purchase behavior that inform our promotional strategy.
This position will play an integral role in driving revenue growth, proactively seeking creative and innovative strategies, and demonstrating a deep understanding of our audiences—who they are, what they're looking for, what they respond to, and what ultimately converts them into customers—as well as the platform-specific nuances of audience behavior.
This role will report to the Executive Director of Marketing Analytics.
Ideal Candidate: Has expert knowledge of Facebook Ads Manager and Audience Insights—Amazon, Bookbub, Google, and Twitter advertising are a plus—as well as an advanced knowledge of Excel and an analytical and curious mind. Experience with Amazon Retail Analytics is also a plus. Must be able to assess results, determine actionable insights, take action based on those insights, and repeat that cycle again.
What you’ll need to be successful: