Digital Marketing Manager

Mobile Mini   •  

Phoenix, AZ

Industry: Transportation


5 - 7 years

Posted 40 days ago

This job is no longer available.

Come grow with us! After being awarded one of Arizona's Most Admired Companies in 2018, we’re motivated to keep this reputation up and this involves growing our business with new top talent. We are currently looking to add a Digital Marketing Manager to the team to handle all digital marketing initiatives to maximize activations and lower customer acquisition costs across the entire organization. The ideal candidate will be a skilled digital leader who can enhance brand awareness in the digital space, drive website traffic to increase leads, and manage email marketing to optimize spend and clearly demonstrate a return on investment (ROI).

What You’ll Do as the Digital Marketing Manager:

  • Develop, implement, and manage digital marketing campaigns that promote our products and services and the budget for campaign spend.
  • Demonstrate clear ownership of website and its content to drive traffic and acquire leads through technology.
  • Own the Lead to Cash process.
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing automation campaigns and display/search advertising using web analytics tools.
  • Drive the strategy for organic, local and paid search.
  • Manage lead vendors to optimize price/quality coefficient and own lead channel analytics and dashboards.
  • Run reports and provide market analysis to the company across various platforms (Google Analytics, Bizible, Salesforce, etc).
  • Spearhead research driving insights into customer buying behavior and engagement online.
  • Collaborate with company leaders, marketing teammates, and other key stakeholders on key projects each quarter.
  • Other duties as assigned.

What You’ll Need to be a Successful Digital Marketing Manager:

  • Bachelor’s Degree in Marketing, Communications, Economics, Statistics or related Business Degree required. MBA or Master’s Degree in Business a plus.
  • 5+ years’ experience in digital marketing, and/or in-house or agency position.
  • Proficiency in Marketing Automation (Pardot, Marketo, etc.) required and digital certifications a plus (Google AdWords, FaceBook Ads, etc.)

Mobile Mini, is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Mobile Mini takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans. Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.