Digital Marketing Manager

MIT Press   •  

Cambridge, MA

Industry: Media

  •  

5 - 7 years

Posted 150 days ago

This job is no longer available.

Responsibilities include:

  • Establishes the strategy and implementation of an international advertising plan for all books and journals each season.
  • This includes setting and managing an annual budget, scheduling the MIT Press advertising program in magazines, appropriate journals both print and online as well as paid search engine and keyword advertising, banner and other digital advertising across multiple digitalchannels, and social media advertising.
  • Plans and implements all external Books email and other digitalcampaigns to our newsletter subscribers (via MailChimp), develops a relationship with our subscribers, develops custom email lists for all disciplines and groups, works with the Communications Manager on voice, and creates goals to grow the email subscriber list including regular ROI tracking by campaign.
  • Measures campaigns and looks continually for new digital opportunities to expand readership. Develops analytics for all campaigns. Tracks ROI on individual campaigns including social media, traditional online ads, and email campaigns deployed through MailChimp.
  • Responsible for the overall social media strategy managed via Hootsuite for books and journals working closely with Books Publicity and Institutional Marketing.
  • Leading role in curating the website home page and other features of the website.
  • Manages and helps to develop and oversee a strategy for the Grassroots Marketing Coordinator who is responsible for executing campaigns reaching scholarly/professional audiences for Book and Journals.
  • Works with the Web Manager, Marketing Managers, Communications Manager, Textbook Marketing Manager, and the Publicity Manager and Publicists to integrate best practices from direct marketing and social media efforts and taps those managers in planning integrated online / offline campaigns.
  • This position reports to the Director of Marketing & Author Relations and manages the Books Marketing Designer and the Grassroots Marketing Coordinator.

Skills Required:

  • Four years (+) work experience, preferably at a trade publisher or university press, creating marketing content across all media, including web, social, email, and print.
  • A demonstrated creative and innovative approach to work preferred, as is experience contributing to the creation of digital and print graphic content, overseeing the production of graphic materials contributing to the overall website strategy.
  • Excellent writing, editing, organizational, verbal, and written communication skills. Creative, strategic, and analytic thinking skills.
  • Ability to work independently as well as part of a team.
  • Ability to manage an annual budget.
  • Deep knowledge of the media and marketplace.
  • Demonstrated proficiency with current and emerging social media and digital platforms.
  • Experience analyzing digital metrics (experience with Google Analytics would be a plus).
  • Experience using MailChimp, HubSpot or other similar Marketing Automation Tools.
  • Experience using Content Management Systems such as Drupal.
  • Familiarly with social advertising platforms and owned social management tools such as Hootsuite.
  • Basic knowledge of HTML and CSS, and familiarity with Drupal and Medium.
  • Proficiency in all Microsoft applications, and Photoshop.
  • BA/BS required.