Digital Marketing Manager

loanDepot   •  

Foothill Ranch, CA

5 - 7 years

Posted 185 days ago

Digital Marketing Manager

 APPLY NOW  ADD TO BRIEFCASE

loanDepot, America's lender, matches borrowers through technology and high-touch customer care with the credit they need to fuel their lives. While there are many loan-touch career opportunities within loanDepot, we could not take care of our employees, nor our customers, without the amazing support of our corporate teams. From HR & Marketing to Finance & Compliance, #TeamloanDepot is always searching for the best talent out there. With over $100 billion in funded loans since inception, the evolution & enthusiasm is not slowing down anytime soon. Come join us.

loanDepot — We are America’s Lender.

Position Summary:

The Digital Marketing Manager will contribute to the data-driven media buying campaigns that guide loanDepot’s investments in generating high quality leads through Digital strategies. You will be focused on acquiring new leads and also nurture a customer through their life-cycle by building world class acquisition marketing capabilities in addition to funnel optimization. Must be able to maximize acquisition through scale and efficiency. Experience in mortgage or similar industry preferred.

Responsibilities:

  • Day-to-Day Management of Digital marketing investments across Media platforms
  • Utilize MarTech platforms to help drive media implementation and optimization (Adwords, Facebook,  DBM, Adobe Marketing Cloud, Google Tag Manager, or other DSP / DMP experiences)
  • Ownership of research, QA, launch, and optimization of campaigns across a multitude of networks and partners
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum Return-on-Ad-Spend (ROI )
  • Work cross-functionally with legal, IT, accounting, finance, and other marketing functions to launch new campaigns
  • Track, report, and analyze business/traffic/website analytics using Omniture, Google Analytics and/or SQL
  • Oversee campaign expenses and results, and pro-actively forecasting campaign results to align with business goals
  • Perform ongoing discovery, competitor analysis, and A/B Tests
  • Stay up to date with emerging digital marketing trends, digital ecosystems: platforms and software
  • Strong analytics, problem-solving, strategic thinking and data capabilities.
  • Keen business judgment, ability to see the “big picture” and to prioritize for actionable impact.  Deep knowledge of best practices in data-driven product and marketing functions.
  • Great communication, influence, partnering, and collaboration skills.
  • Passion for building world class marketing experiences and converting insights into action.
  • Strong acumen of integrated marketing leveraging email marketing, interactive design, and offline marketing

Requirements:

  • Bachelor's degree with a focus on business or marketing discipline with at least six years of work experience or Master’s degree with at least three years of work experience.
  • Experience with Adwords, Facebook business manager and other Media platforms

The Perks:

  • Competitive compensation reliant on ability & experience
  • Excellent benefits package including multiple health, dental & vision options
  • Company paid life and AD&D Insurance, as well as additional voluntary benefit possibilities
  • 401K with robust company match
  • 15+ PTO days, in addition to 8 paid company holidays
  • The opportunity to work for America’s Lender under the vision of industry legend, Anthony Hsieh

loanDepot is a proud equal opportunity employer.