Digital Marketing Manager

5 - 7 years experience  •  Automotive

Salary depends on experience
Posted on 06/18/18
Exeter, PA
5 - 7 years experience
Automotive
Salary depends on experience
Posted on 06/18/18

We are a team of enthusiasts that are customer centric in our daily focus, committed to providing those we serve with the very best products, tools and services – all packaged together in a way that exceeds expectations, drives profitable sales and collectively pushes our businesses forward.




We are a company that values Leadership and our role in responding to the needs of our markets and customers.

We advocate Teamwork and know our success depends on the success of those around us.

We are believers that having Fun and enjoying the relationships we have with those around us makes the work worthwhile.

We are more than 3,000 people strong and exercise these values every day.

There are a ton of benefits to joining our team: Great Pay, Benefits, Paid Holidays, 401 K Match, PTO, Refer a friend, Growth, and more!




Job Summary:

The Digital Marketing Manager role seeks a data-driven, innovative, detail oriented and highly organized individual, responsible for driving growth through analytics and optimization of the ecommerce experience through the B2B sites, email, and social media. The ideal candidate must bring a strong entrepreneurial spirit and vision, a proven track record in driving profitable growth and a broad knowledge of current digital marketing.

Competitive pay and benefits.

Essential Job Duties:

Strategy Development

Define and lead the ongoing digital marketing strategy and develop acquisition and retention-focused marketing programs to drive recurring traffic, site usage and revenue

Optimize current marketing mix to drive revenue, customer engagement and retention

Create vision for a best-in-class omnichannel marketing plan

Communicate with business leaders to understand business needs for new digital marketing initiatives

Analytics & Reporting

Define and report out on digital marketing performance and KPIs

Develop dashboards to track marketing effectiveness and user flow/site performance

Perform analysis and submit recommendations to improve return and revenue

Execution

Paid search, Google shopping feeds, remarketing/display and emails to drive positive ROI, new customer acquisition and brand awareness

Develop customer segmentation strategy and consumer profiles

Assist with budgeting for marketing programs on an ongoing basis

Collaborate with the marketing and sales teams to execute on the marketing initiatives

Manage a team of Digital Marketing Coordinators and Social Media Specialist

Functionality Development

Subject matter expert who maintains awareness of competitive benchmarks, best practices, market trends, and competitive activity

Improve website functionality and conversions while understanding and maintaining brand positioning; liaise with IT partners to create requirements, test and troubleshoot

Report out and translate deep analysis to non-technical parties to facilitate seamless execution

Oversee the integration of all social media initiatives within the broader digital marketing strategy

Basic Qualifications:

Education, Experience & Skills:

5 years’ professional digital marketing experience at a B2C/B2B company

Proven track record in enveloping, planning, implementing and optimizing digital marketing strategies

Hands-on experience with web analytics tools and Google AdWords certified

Demonstrable experience with email marketing, lead generation, social media metrics and SEO

Advances knowledge of HTML and CSS required

Previous supervisory experience in a marketing environment preferred

Hyper aware of digital trends

Exceptional verbal and written communication skills required

Accurate data analysis and reporting skills

High energy, self-motivated team player with a great attitude who can work with grace under pressure

Ability to work both independently and collaboratively.

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