Digital Marketing Manager

Kabbage   •  

San Francisco, CA

Industry: Accounting, Finance & Insurance

  •  

Less than 5 years

Posted 164 days ago

This job is no longer available.

Your mission:

Drive revenue growth by supporting channel managers across the Marketing team.

You’ll be responsible for digital ad campaign management and building out a robust ad ops function. From managing site tags to trafficking ad creative, you’ll ensure that all digitalcampaigns launch on time and can be measured effectively.

What you'll be doing: 

  1. Be an expert across ad technology including DoubleClick Campaign Manager (DCM), Tealium and Kochava
  2. Use DCM to traffic ad creative to placements and QA all work
  3. Manage site tagging through Tealium and implement best practices for tag management
  4. Partner closely with channel managers across the Growth Marketing team to supportcampaign development and launches
  5. Take a data-driven approach to evaluate digitalcampaigns and identify new opportunities
  6. Build detailed reports to combine data between ad platforms, internal databases and 3rd party tools

What we're looking for in you:

  • Strategic Thinking/Visioning: able to see and communicate the big picture in an inspiring way; determines opportunities and threats through comprehensive analysis of current and future trends
  • Collaboration & Influence: ability to successfully influence and bring together internal and external stakeholders to achieve shared goals
  • Analytical Skills: Able to structure and process qualitative or quantitative data and draw insightful conclusions from it; exhibits a probing mind and achieves penetrating insights
  • Communication: Able to see and communicate the big picture in an inspiring way; determines opportunities and threats through comprehensive analysis of current and future trends
  • Creativity/Innovation: Generates new and innovative approaches to problems; open to new ways of doing things

What you should have:

  • A minimum of 3 years experience in ad ops including trafficking ads through a major ad server like DCM
  • Experience building reports to evaluate digital performance
  • Experience working collaboratively across teams
  • Experience in SQL and data enrichment/joining data sets a plus
  • Highly analytical with a growth mindset