Digital Marketing Manager

The Honest Company   •  

Playa Vista, CA

Industry: Retail & Consumer Goods

  •  

5 - 7 years

Posted 182 days ago

This job is no longer available.

The Role

We have kicked off a search for a Digital Marketing Manager to manage digital advertising and direct response initiatives for our e-commerce side of the business. This person will help with strategy, optimizations and overall management of all major media channels. The role involves strategic and creative development of digital marketing programs, media planning, and implementation of these initiatives to drive new customer acquisition online as well as support the Brand Marketing Team and their efforts. The ideal candidate will have strong communication skills, strong analytical skills, a willingness to work within a highly matrixed organization, and possess a passion and curiosity for digital marketing and media.

What you’ll do:

  • Develop and/or manage digital marketing programs across all channels (SEM, Paid Social, SEO, Affiliate, Paid Email, Display) with a focus on driving positive, incremental return on ad spend and new customer acquisition
  • Drive business growth and overall revenue through media channels and advertising spend
  • Work with brand marketing team and media agencies to ensure sales and margin goals are met through building full funnel marketing programs
  • Utilize testing in order to drive highest performing results
  • Continually tweak and optimize campaign creative, copy and audiences to ensure campaigns do not create fatigue and are reaching the most efficient audiences
  • Develop and maintain strong vendor partnerships to shape new opportunities that can enhance Honest’s ability to meet revenue goals (e.g. participate in beta tests with publisher partners or new bidding platforms)
  • Synthesize and share campaign results and best practices within The Honest Company
  • Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization
  • Provide decision making support for business partners by working with the team to define problems or desired outcomes, determine required information, synthesize findings, and recommend action
  • Collaborate with the Analytics and Strategy team to drive a deeper understanding of paid media efforts to identify growth areas for the channel

You’ll love this job if you’re:

  • An exceptional communicator and collaborator. You’re effective at influencing cross-functional teams and can articulate your thoughts to everyone from individual contributors to top execs
  • Self-directed and results oriented. You love to exceed goals and take on new projects
  • Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription product/services
  • A talented juggler. You successfully manage competing priorities, and you make it look easy
  • Driven by details. You’re meticulous, thorough, and enjoy being extra-precise
  • Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team!

What you’ll need:

  • Bachelor’s degree (marketing or related field a plus)
  • 5+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel
  • 2+ years working knowledge in Paid Social activation, focusing on conversion driving strategies & tactics
  • Proven track record of developing and implementing rigorous test and control programs
  • Understanding of the interplay between online/social and traditional channels
  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
  • Proven experience with Database, Direct, Email, and Interactive Marketing -- preferably within a B2C e-commerce setting

Bonus points for:

  • MBA
  • Digital agency experience
  • Experience in Paid Search (SEM), Display, Video, Paid Email, Affiliate, or SEO