Digital Marketing Manager

Overview

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group, a member of American Financial Group, is a Fortune 500 company consistently recognized as a top place to work. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty property and casualty operations and a variety of financial services, there are always opportunities here to learn and grow.

The Alternative Markets Division offers agents and clients a variety of risk-sharing and traditional insurance options that support both specialty niche programs as well as generalist business. Our captive capabilities includes Agency, Association and Group captives. Our Elite Program model provides a guaranteed cost, multi-line program solution without the requirement of risk-sharing. Alternative Markets coverages include Workers Compensation, General Liability, Auto, Property and Inland Marine. We have both BOP and commercial package options. Cyber is available on a stand-alone basis or as an endorsement.

Responsibilities

• Participate in new product launches and drive new business growth.
• Oversee relationship with external marketing partners to develop digital marketing strategy and execute agilecampaigns.
• Manage SEO strategy to maximize visibility.
• Oversee all social media platforms and paid marketing efforts.
• Direct pay-per-click strategy and execution.
• Build and deploy e-mail marketing campaigns using various applications.
• Identify and secure digital affinity partnerships.
• Develop content and manage user experience on all platforms including mobile.
• Measure results and oversee analytics to maximize ROI on all digital marketing initiatives.
• Over time, build an internal digital marketing team and expand internal marketing capabilities.

Qualifications

• 5-10 years of digital marketing experience executing and managing integrated campaigns.
• Experience with search engine optimization, paid search, pay-per-click and social media marketing.
• Experience in web content management and landing page development.
• Knowledge of digital marketing metrics, Google Analytics, Google Tag Manager, and other search technologies.
• Experience in reviewing and analyzing data to maximize ROI.
• BS/BA in Marketing, Business or Communications or another related field.
• Excellent organizational and prioritization skills.
• Financial and/or insurance industry background highly preferred.
• Prior management experience highly preferred.

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