Digital Marketing Manager in Fort Lauderdale, FL

$80K - $80K(Ladders Estimates)

  •  

Fort Lauderdale, FL 33301

Industry: Hospitality & Recreation

  •  

5 - 7 years

Posted 11 days ago

  by    John Indiveri

Our client in the golf industry is looking to hire a Digital Marketing Manager for their downtown West Palm Beach, FL office.

As the Digital Marketing Manager, you will work on the Marketing team to build out our client's Digital Marketing & initiatives. The Digital Marketing Manager will oversee all Digital channels: Paid Search (Google Adwords, BING), Facebook Advertising, Display, Video Advertising, Retargeting, Retention, Email and SEO. This is an excellent opportunity for a self-starter who enjoys driving visible growth and building scalable Digital strategies from the bottom up.

Essential Job Functions:

  • Oversee & be hands on with Paid Search, Paid Social, Display, Email and SEO initiatives. You

ultimately are driving qualified traffic, leads and orders while focusing on Brand

Awareness/Prospecting, Retargeting & Retention.

  • Drive growth across Digital channels, with a clear focus on ROI, and across all platforms: Web,

Mobile Web and App

  • Plan and execute hands-on marketing campaigns and oversee agency/vendor relationships

when necessary

  • Develop, launch, analyze and optimize strategic Digital campaigns from start to finish
  • Work with the Creative team to define creative requirements and provide feedback to team on

best performing creative and overall performance trends

  • Continually test and iterate to improve Digital performance
  • Evangelize SEO best practices across the organization and coach/direct team members as

necessary

  • Work closely with Marketing team to determine best practices and make sure initiatives are

aligned

  • Analyze results daily and optimize, and work with BI team and analysts to build out

comprehensive reports to illustrate learnings

  • Report results regularly

Qualifications:

  • Bachelor's degree in Marketing, Communications or similar
  • 5+ years Digital Marketing / eCommerce experience
  • 3+ years SEO experience
  • Paid Search (SEM), Mobile, Display, and Paid Social experience preferred
  • Strong leadership and execution skills
  • Excellent Excel skills and analytical ability
  • Deep knowledge of Digital Marketing best practices, tracking platforms and campaign

implementation protocols

  • Knowledge of A/B testing best practices
  • Ability to multi-task, and prioritize and communicate multiple projects across the marketing

organization

  • Highly collaborative and detail-oriented, with a bent toward project management
  • Data-driven, yet very enthusiastic about trying new things to increase conversion
  • Experience writing creative briefs

Valid Through: 2019-11-4

$88K - $88K