Digital Marketing Manager

Fiat USA   •  

Columbia, MD

Industry: Automotive


5 - 7 years

Posted 39 days ago

The Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement across the business center. This individual will provide the business center management and dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share.

Basic Qualifications:

  • Bachelor’s degree
  • 4+ years of digital marketing experience
  • 1 year of experience in developing and executing digital marketing campaigns
  • Ability to mentor and support district managers
  • Proven and substantive track record in formulating/driving marketing communications through digital engines
  • Experience delivering effective and innovative digitalcampaigns
  • Excellent interpersonal and writing skills
  • Strong analytical and critical thinking skills
  • 30% U.S. travelrequired

Preferred Qualifications:

  • Digital marketing experience at another OEM
  • Digital marketing experience at an agency
  • Automotive digital marketing consulting experience
  • Experience implementing social media strategies in a retail automotive environment
  • Successful digital marketing experience which resulted in tangible business results
  • Experience skewed toward retail sales and consumer brands
  • Familiarity with the latest internet development technologies and best practices

Job ID: 1035103