Digital Marketing Manager - Electrical Fastening Solutions

Pentair   •  

Solon, OH

Industry: Financial Services

  •  

8 - 10 years

Posted 339 days ago

114809

Job Summary

PRIMARY OBJECTIVE OF POSITION:
The Digital Marketing Manager is a key role that will drive ROI-focused marketing activities in support of growth objectives and will be responsible for development and execution of a clearly-defined digital media strategy across multiple global brands and product platforms. The primary goals in this position are to drive lead generation and lead nurturing efforts, grow existing customers into brand advocates, drive process and standard work and will be responsible for executing a clearly-defined digital media strategy that will increase online awareness.  Additional responsibilities will include developing, evaluating, supporting, and executing current website optimization efforts, monitoring overall online presence, analyzing and reporting on usage to ensure a rich online user experience, while building and maintaining future web sites. Be a subject matter expert in Global web engagement with customers and industry and competitive practices in the interactive area.

JOB RESPONSIBILITIES: 
• Drive the implementation of future web strategy and migration
• Drive implementation of new CMS for branded websites (e.g. NewCo.com/brand)
• Manage & implement overall strategy for SEO for erico.com as defined by Global Digital Strategy Manager
• Optimize online engagements on global website (erico.com), expand to include non-English translations and report monthly usage statistics and also provide content tosupport additional website developments as needed
• Manage web content translations with Translation Service Providers/Translation Agencies (e.g. Lionbridge)
• Collaborate with Platform Marketing and MarCom managers to optimize online engagement of the branded websites
• Optimize online engagement of websites and report monthly web statistics (.com and microsites)
• Manage global business unit website and report monthly usage statistics
• Manage global platform representation on Pentair.com
• Lead enhancement of GBU engagement with IDW, eTIM and other similar industry, trade group and channel partner sites to support distribution channel, produce custom export requests
• Collaborate with / educate campaign specialists to develop SEO / SEM activities and related reporting & distribute to defined business leaders
• Collaborate with digital campaign specialist to execute digital campaigns
• Standardize processes to manage leads as they are related to 3 brand websites (lead generation, lead nurturing, reporting)
• Continue to develop detailed user documentation for business processes and related applications, conduct new-user training and provide support. Also engage with IT business analysts as required for process optimization and new platform selection and migration.
• Manage and track monthly expenses and forecasts correlating to the Marketing Communications/Web budget.
• Support marketing leaders with additional duties as required and serve as marketing ambassador.
• May be required to perform additional duties as assigned



Job Requirements & Skills

EDUCATION & EXPERIENCE:
• Bachelor’s Degree in Communications, Marketing or Journalism or equivalent experience required
• 7+ years of marketing experience with 3-5+ year’s experience in interactive marketing working in a matrix B2B organization or B2B agency
• Knowledge and experience in sales and marketing (funnel) processes,
• Demonstrated Project Management skills
• Managing cross departmental teams (product management, sales, customer care, etc.)

KNOWLEDGE, SKILLS & ABILITIES:
• Knowledge in marketing automation platforms (HubSpot, Pardot, etc.)
• Knowledge and experience working with CMS (Adobe Experience Manager, SAP MDM, Sitecore, etc.)
• Knowledge in content management and digital asset management tools to produce on-line deliverables
• Basic knowledge of  JavaScript programming, CSC, HTML, responsive design
• Current knowledge of web / digital trends and opportunities appropriate for B2B organizations
• Strong skills in data analysis and reporting – Google Data Studio
• Knowledge in lead generation tactics and integration with customer relationship management (CRM) tool – Salesforce.com
• Proficient skill in word processing and spreadsheet software, preferably Microsoft products; Adobe Acrobat,  Photoshop  and MS Project experience will be beneficial
• Skill to recognize strategic implications of problems and issues
• Skill to influence and shape the decisions of others
• Skill to focus on important information without getting bogged down in unnecessary detail
• Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
• Strong Project Management skills to:
      o Develop realistic plans, action steps, and timetables for projects and assignments
      o Coordinate work with other groups (other depts. and agencies/contractors, peers)
      o Handle multiple demands and competing priorities
      o Track and prioritize projects, documenting projects via an established traffic report
      o Keep others up to date with information
• Strong process development and documentation skills
• Ability to collaborate with a number of different people and departments
• Ability to stay current on new technologies and emerging trends in the digital space
• Ability to develop effective working relationships with internal customer and others across the organization
• Ability to work energetically and tenaciously with minimal supervision
• Ability and desire to succeed and get excited about producing great quality, compelling work
• Ability to adapt to rapidly changing business circumstance and have the ability to thrive in a constantly changing business environment.