Digital Marketing Manager at EBSCO Industries in Birmingham, AL

Within the hunting industry, Moultrie is at once an iconic and progressive brand (www.moultriefeeders.com). Founded by Dan Moultrie in 1979, Moultrie has maintained the leading market-share position in both the trail camera and deer feeder product categories for most of its history. Moultrie is part of PRADCO Outdoor Brands (www.pradcooutdoorbrands.com), a leading manufacturer and marketer of major hunting and fishing products. Hunting brands include: Moultrie, Summit, Knight & Hale and Code Blue. Fishing brands include more than 20 brands, including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. POB is a division of EBSCO Industries, Inc. (www.ebscoind.com), a privately held, family owned, diversified company based in Birmingham, AL. As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Who We Are:

Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly scaling platform comprised of software and connected hardware in the field for real-time remote monitoring used by hunters, property owners, and jobsite managers, among other applications.

We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven – product, marketing, and customer service collaborate to deliver a quality user experience.

What We Are Looking For:

Are you looking to flex your digital marketing muscle for a rapidly growing tech company in the outdoor space? If so, keep reading.

Moultrie Mobile, the leader in cellular trail camera technology, is looking for an innovative Digital Marketing Manager to expand its online footprint and take control of the digital conversation in a highly competitive landscape. Your primary responsibility is to concept, execute, and report against digital marketing strategies designed to give Moultrie Mobile maximum penetration into relevant online spaces. You will manage a variety of internet marketing activities such as SEO/SEM, social media, display advertising, content, online partnerships, e-commerce, and influencer programs. In order to be effective, you will own KPI reporting and continually optimize campaigns for maximum efficiency. You are expected to be a creative thinker who is one step ahead of the curve and always two steps ahead of our competition. The moment a consumer enters the top of the funnel, you are the reason Moultrie Mobile is the first brand they see. And at the moment of purchase, you are the reason they choose Moultrie Mobile. In addition to architecting awesome digital strategies to dominate the cellular trail camera market, you will work with a fun team of self-starters who are just as scrappy and driven to win as you.

Scope & Responsibilities:

• Create and execute digital marketing strategies that generate buzz for Moultrie Mobile, communicate its benefits and drive Moultrie Mobile sales
• Develop digital campaigns that meet consumers in various stages of consideration and drive them towards conversion
• cManage and optimize online advertising platforms such as SEM, social media, and display networks
• Manage social media strategies across owned and third-party channels
• Collaborate with digital partners to drive Moultrie Mobile messaging and build 3rd party credibility
• Manage search engine optimization to grow Moultrie Mobile’s organic reach
• Manage influencer and affiliate programs
• Obsessively track KPIs in search of optimizations and tie them back to larger business goals
• Collaborate with marketing, product, software development, and consumer service teams to align timing and content of messaging
• Stay abreast on developing online trends to provide thought leadership and perspective for adoption where appropriate
• Brainstorm new and creative growth strategies through digital marketing
• Ownership of the digital marketing budget
• Manage an internal digital marketing team
• Manage external vendors as needed

Basic Qualifications:

• B.S. in Business, Marketing or related major
• Minimum 4 years’ work experience in online marketing
• Proven record of building winning digital strategies for other companies
• Experience leading and managing SEO/SEM, marketing database, email, and social media programs
• Strong competency in KPI/ROI reporting and communicating results to stakeholders
• Up to date on the latest trends and best practices in online marketing and measurement
• Well versed in Google Analytics, GTM, Google Adwords, Google Search Console, and Facebook Business Manager
• Proficiency in Microsoft Office 365 products

Preferred Skills/Qualities:

• Creative thinker always looking for smarter ways to reach consumers
• Obsesses over world-class digital campaigns and how to adopt those strategies (when appropriate) to your own business
• Constantly analyzes the competition in search of winning opportunities
• Enjoys deep dives into data and extracting key learnings to develop better campaigns
• Excellent written/oral communicator with ability to copywrite when needed
• High confidence, low ego team player with ability to work effectively across departments
• An appreciation for the outdoors and the end users of the products

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.