Digital Marketing Manager

Destiny Solutions   •  

Toronto, ON

Industry: Education

  •  

5 - 7 years

Posted 39 days ago

Role and Responsibilities

This position is appropriate for a marketing manager with four to eight years of experience. The candidate will enjoy working independently, as well as collaborating with the rest of the team.

  • Work closely with director of marketing to create and operationalize plans
  • Oversee digitial marketing inititves, including website, social media, email marketing and more
  • Oversee and coordinate multi channelcampaigns
  • Manage and automate lead generation and metrics tracking structure
  • Project manage day-to-day work of team members and ensure projects are on target
  • Leverage Salesforce, Hubspot, Google Analytics and other tools
  • Proof read, edit and act as a final set of eyes on all published materials
  • Communicate with vendors and other internal departments
  • Manage conference logistics
  • Build a strong ongoing pipeline of prospects and leads

Requirements and Qualifications

Experience

  • Five to ten years of experience in an inside sales lead generation role, preferably in B2B software
  • Experience marketing b2b software applications
  • Experience with Salesforce, Hubspot, Google Analytics, WordPress and other marketing tools
  • Experience managing small teams and coordinating complex projects

Education

  • Post-secondary education in a related field (i.e. business, software development, marketing, information technology, etc.)