Digital Marketing Manager

Constellation Brands   •  

Chicago, IL

5 - 7 years

Posted 238 days ago

This job is no longer available.

R-03128

  • Job Description

    Position Summary

    Are you passionate about leveraging digital channels to drive awareness and trial for brands?  Are you considered a thought leader in the digital marketing space, educating and influencing your team to enable programs that will achieve measurable business results? Are you experienced in a wide range of digital media – from social media strategy to programmatic media.  If so, keep reading! As the Digital Marketing Manager, you lead the strategic development and execution of digital marketing initiatives across paid, owned and earned channels designed to build brand awareness, engagement, purchase preference and sales across a subset of our beer division brands. A natural collaborator, you partner with internal teams and external agencies to ensure alignment with and achievement of business goals as well as adherence to best practices.

    Responsibilities

    • Manage the design, development and execution of innovative digital programs inclusive of digital media/programmatic, social media, search and emerging opportunities that directly align with brand business objectives
    • Collaborate with external media agencies, technology vendors and internal departments, to effectively manage multiple projects for assigned brands
    • Set and achieve objectives, KPIs and timelines to successfully meet strategic imperatives
    • Mine data from multiple sources to derive program learnings to educate strategic recommendations, optimizations, testing strategies and best practices
    • Evaluate and report on all aspects of digital marketing performance
    • Assist in the development of departmental processes and protocols as it pertains to digital marketing execution
    • Provide ongoing strategic consultation to brand marketing teams as to the opportunity and impact of digital marketing efforts
    • Keep informed of industry activities as well as new digital strategies, resources, opportunities and techniques

    Minimum Qualifications

    • Bachelor's degree required with 6+ years of digital marketing experience
    • Travel: Up to 10% (domestically)
    • Demonstrable experience in programmatic media, with strong understanding of the technology and processes required to be successful and the ability to lead the organization in the execution of programmatic strategies
    • Advanced understanding of digital advertising (programmatic, direct, social, search, etc.) and media industry trends, developments, and technologies and the ability to leverage this knowledge to present business building strategies
    • Proven track record of leveraging research/analysis to drive strategic direction, best practices and process improvements; strong analytical, data interpretation, and critical thinking skills
    • Record of working successfully across multiple functions in a highly collaborative environment
    • Proven leadership skills and ability to influence others to achieve strategic vision
    • Experience effectively presenting information and recommendations
    • Proficient in Excel, Word, and PowerPoint
    • Possesses a spirit of intellectual curiosity, creativity, and innovation

    Preferred Qualifications

    • Digital or media agency experience
    • Leadership experience

    Physical Requirements/Work Environment

    • Must be at least 21 years of age
    • Must be able to sit and/or stand for long periods of time and work on a computer for extended periods
    • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

    Location

    Chicago, Illinois

    Additional Locations

    Job Type

    Full time

    Job Area

    Marketing

    Equal Opportunity

    Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

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