Digital Marketing Manager at ConnSelmer, Inc in Remote

Conn-Selmer, Inc. is the leading U.S. manufacturer of musical instruments for student, amateur and professional use encompassing a brand portfolio of Vincent Bach, C.G. Conn, King, Holton, Selmer, Armstrong, Leblanc, Ludwig, Musser, Scherl & Roth; and is also the North American Distributor of Henri Selmer Paris woodwinds, and Yanagisawa saxophones.

Join our team of entrepreneurial leaders, innovative manufacturers and passionate music educators seeking to improve the music industry worldwide. With a focus on quality craftsmanship and superior musical performance, we empower the next generation of talent to make their mark on the future of the world's most-loved musical brands.

We have an opening within our newly expanded Marketing team for a Digital Specialist. This position may work remotely from our Corporate Headquarters based in Elkhart, Indiana and reports to the Director of Communication. The Digital Specialist role is a new position to facilitate the company’s digital content management and lead generation efforts via our website and email.

Position Overview:

The Digital Marketing Manager is responsible for executing Conn-Selmer's multi-faceted digital marketing emails and web-based activities. This includes, but is not limited to, segmented email campaigns, digital lead generation initiatives, social-media management, web-site management, digital analysis, and on-going support for our dealer partner network. The Digital Marketing Manager is also accountable for evaluating a competitive digital landscape and recommending new opportunities for growth.

Primary Responsibilities:

• Lead and execute digital marketing campaigns across multiple audience groups, with an emphasis on cross-channel integration
• Implement and understand the company's "voice" and adapt digital strategies to continuously improve campaign performance
• Leverage data to incorporate personalization and dynamic content that drives both response and consumer behavior
• Responsible for reporting suite for digital marketing programs
• Coordination of master communication calendar
• Update digital content on the website and manage enhancements to improve reliability, user experience (UX), and platform performance
• Plan and run targeted campaigns for lead generation and contribute to critical functions associated with fulfilling the sales cycle

Qualifications:

• Bachelor degree in business, marketing, computer science, digital marketing, analytics, or related information field; 3-5 years of experience in email marketing, content management, or related digital marketing
• Superior proofreading skills, and excellent communication skills (written and verbal)
• Must have thorough understanding of web and digital media technologies
• Ability to be an analytical thinker with excellent attention to details
• Self-motivated and able to drive collaborative success with limited guidance
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Ability to identify and remove obstacles and adjust workload to accommodate changing business needs
• Self-motivated, energetic, passion, and integrity with ability to lead, inspire, and motivate teams to build consensus

Essential Functions:

• Ability to lift up to 50 lbs. unassisted
• Ability to remain in a sedentary position for extended lengths of time
• Ability to travel 10% - 15% independently