Digital Marketing Manager

  •  

Compton, CA

Industry: Business Services

  •  

5 - 7 years

Posted 35 days ago

Description : Our client is a family business with a long history of success in the furniture space. They are launching a new direct-to-consumer business and they are a seeking a Digital Marketing guru to help ensure the success and growth.

Responsibilities:

- Serve as marketing leader for the organization, providing both in-the-weeds direct marketing support and high-level marketing strategy

- Work closely with product development and sales teams to ensure product lineup and communication strategy aligns with changing consumer and retail needs

- Manage small marketing team (both in-house and external) to ensure branding, marketing, and PR are accurate and effective, while having a "buck stops here" mentality and comfort rolling up sleeves to directly handle a wide range of marketing tasks

- Project management - including trade shows, creation of sales materials, new product support/ideation, and more

- Create and manage affiliate and digital marketing efforts to support new and growing brands

Qualifications:

- Bachelor's degree, required

- 5-10+ years experience in marketing, consumer products focus for at least 5 years

- Strong traditional marketing foundation, but also extensive digital marketing experience

- Comfort with marketing analytics and using data to drive decision-making

- Combination of ability to manage multiple streams of marketing operations work while constantly considering broader strategic/branding goals

- Demonstrated history of success working with smaller, more entrepreneurial companies

- Ability to wear multiple hats within a company and collaborate with both the executive team and product developers, marketing coordinator, external vendors, etc.