Digital Marketing Manager

  •  

Cedar Falls, IA

Industry: Advertising & Marketing Services

  •  

Less than 5 years

Posted 258 days ago

  by    Benjamin Workman

This job is no longer available.

Our Pledge

We pledge to exceed expectations by creatively developing and delivering results-oriented advertising and marketing strategies through innovation, integrity, hard work, and a passion for quality customer service.

Our Values

Loyalty, passion and teamwork

A person in this position is responsible for leading, managing and developing the digital team members.

Responsibilities:

  • Lead SEO, SEM and Digital Strategist teams; coordinate workflow and responsibilities
  • Ensure team completes work to appropriate standards and deadlines
  • Provide training and digital product overviews for sales and support teams
  • Disseminate information and apply new learnings appropriately throughout the digital teams.
  • Lead integrated digitalmarketing, SEO/SEM, social media and display advertising campaigns
  • Work withsales managers to identify new sales opportunities
  • Develop and maintain key performance metric reports that track performance and efficiency of marketing efforts
  • Lead the development of digital strategies addressing client objectives
  • Report performance of all digitalmarketingcampaigns
  • Identify market needs within our chosen verticals and develop actionable and marketable digital solutions.
  • Monitor trends to keep Mudd Advertising at the forefront of digitalmarketing.
  • Provide expertise with SEO/SEM, paid social and mobile growth strategies

Keys to Success

  • Highly organized with a focus on processes
  • Strong oral and written communication skills

Requirements

  • Bachelor?s degree or equivalent work experience
  • 3+ years of digitalmarketingexperience
  • Experience leading and managing SEO and SEM
  • Solid knowledge of website analytics tools (Google analytics)
  • Experience with Adword campaigns
  • Experience managing online/digitalmarketing and social campaigns, as well as digital content and web development

Job Type: Full-time

Requiredexperience:

  • managing SEO/SEM: 3years
  • people management: 1year
  • marketing: 3years

Requirededucation:

  • Bachelor's