Digital Marketing Manager, Brand

Hertz Global   •  

Estero, FL

Industry: Hospitality & Recreation


8 - 10 years

Posted 59 days ago

This job is no longer available.

General Responsibilities

The primary mission of the Digital Marketing Manager role:


  • Plan and implement digital advertising campaigns such as SEM, social, display, video and other types of digital media.
  • Propose, coordinate, and support negotiations of strategic media plans based on agreed upon budgets by utilizing past campaign data to support the buy.
  • Perform competitive research and provide new ideas to increase bookings/transactions, lead generation, brand awareness, and engagement.
  • Prepare pre- and post-campaign presentations to convey media strategy and report on mid-campaign and post campaign wrap-ups against media goals
  • Collaborate across all functions of the organization to identify their paid digital media needs.
  • Support in the financials of media investments, assisting in the completion of media insertion orders and campaign billings
  • Control allocated media budgets against delivery on a weekly basis.
  • Advise on best use of visuals, ad positioning, and digital implementations for specific media campaigns.
  • Maintain media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots.
  • Monitor competitive landscape across digitalchannels and highlight important changes, initiatives, and best practices.
  • Evaluate emerging technologies and platforms.
  • Provide leadership, growth strategy, and perspective for adoption where appropriate.
  • Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences, messaging.


Additional responsibilities and core functions include:

  •  Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
  • Assess media campaign results and propose improvements.
  • Complete and review digital materials for accuracy and timeliness of content, including creative trafficking sheets.
  • Manage all aspects of digital marketing operations, including key publisher/partner relationships and agency support.
  • Work with cross-functional teams, providing impactful analytical insight.
  • Stay current on market, competition, and trends including analyzing current promotional marketing tactics, concepts, practices, and procedures
  • Assist in defining the objective, scope, and prioritization of product initiatives.
  • Other tasks as assigned.

Mandatory Requirements


  • Degree in Marketing, Advertising or other business discipline (MBA highly preferred)
  • 7 to 10 years of experience in Digital Marketing.


  • Experience with media buying and planning.
  • Demonstrate expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results
  • 5-7 years implementing successful paid, omnichannel advertising strategies.
  • Knowledge of paid advertising platforms including but not limited to paid search, paid social, content marketing, video and programmatic platforms.
  • Proactive with account recommendations and sharing industry insights.



  • Google Ads and Google Analytics certification/accreditation a plus.
  • Proficient in MS Office, especially Excel.
  • Able to prioritize and multitask multiple projects in a fast-paced environment.
  • Ability to work under tight deadlines and keep others on schedule.
  • Maintain exceptional attention to detail and high standards of quality on all work produced.
  • Agency experiencepreferred.

Preferred Requirements

EEO/AA: Females/Minorities/Disabled/Vets

Job ID 160871