Digital Marketing Manager

Less than 5 years experience  •  Technology

Salary depends on experience
Posted on 06/26/18
Fremont, CA
Less than 5 years experience
Technology
Salary depends on experience
Posted on 06/26/18

Attivo Networks is looking for a highly driven, ambitious individual interested in technology marketing and innovation to fill the Digital Marketing Manager position. This role will be responsible for managing digital marketing campaigns from concept to execution and overseeing Search Engine Optimization (SEO) and Search Engine Marketing (SEM), online advertising and lead generation programs.

Responsibilities:

  • Create and execute online marketing programs aligned to company initiatives
  • Oversee relationship with and performance of 3rd party sales appointment setting vendor
  • Plan and execute Google SEO and SEM programs
  • Execute and/or support branding and advertising activities
  • Overall campaign calendar management
  • Define and track lead generation results to ensure goals are being met

Desired Skills and Experience

Requirements

  • 3+ years experience in creating and executive demand generation programs
  • Completed a Bachelor’s degree in marketing, communications, or business-related field or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities
  • In-depth Marketo experiencerequired
  • Experience with sales and lead tracking tools (Salesforce, etc.)
  • Must have an interest in the software and technology industry
  • Excellent written and verbal communication skills
  • High energy and self-starter
  • Ability to multitask, prioritize, and mange time effectively
  • Proven track record managing search marketing programs
  • Demonstrated project management skills
  • Proficient in Microsoft Office Suite

Preferred

  • Knowledge of cybersecurity and industry terms and technology
  • Experience with graphic design applications
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