Digital Marketing Manager

Allstate Insurance Company   •  

San Francisco, CA

Industry: Accounting, Finance & Insurance


Less than 5 years

Posted 32 days ago

This job is no longer available.

Drift is looking for a Digital Marketing Manager who will be responsible for digital marketing efforts end-to-end. This role will be an integral partner to product and operations along with other cross functional teams and stakeholders. Key components to this role will include providing strategic guidance on digitalchannels, managing vendors and owning results.

Job Responsibilities

  • Identify optimal media mix and how each channel should be leveraged to produce the greatest balance of scale and efficiency
  • Manage multiple vendors and be the relationship holder for online media and agency partners
  • Work with the Marketing Director and business teams to define the proper KPIs for digital marketing and report on those results regularly
  • Build marketing processes that improve operational efficiency and create greater visibility into plans, progress, and results
  • Partner with product to build tracking, reporting and all ad ops-related features into work streams and product flows
  • Create and execute testing calendars for marketing pages, copy, and channels to improve conversion rates and drive volume
  • Support forecasting, planning, and budgeting processes

Job Qualifications

  • 3-5 years of digital performance and/or direct response marketing required
  • Deep expertise in paid search or other biddable media required
  • Comfortable working across various paid marketing channels
  • Experience managing and deepening relationships with media partners
  • Analytical marketer who thrives in leveraging large data sets to identify insights
  • Creative problem solver comfortable operating in a fast-paced environment
  • Familiarity of data visualization tools such as Tableau, Looker, or DataStudio
  • Excellent project management skills with demonstrated ability to lead multiple projects and priorities
  • Demonstrated ability to work in a matrixed environment with many cross-functional partners
  • Strong communications skills
  • JOB #: 112951-en_US