Digital Marketing Manager in Concord, NC

$100K - $150K(Ladders Estimates)

ACN, Inc   •  

Concord, NC 28025

Industry: Telecommunications & Hardware

  •  

5 - 7 years

Posted 55 days ago

JOB SUMMARY: We are looking for a digital-minded leader to drive growth for one or more of our leading brands by implementing comprehensive digital marketing strategies using the latest CRM technology. The Digital Marketing Manager will have a well-rounded portfolio of skills, including development and deployment of email marketing campaigns using Pardot, outstanding written and verbal communication skills, forward thinking, the ability to function at a high level under tight, changing deadlines, the ability to be both tactical and strategic, and the ability to take a project from conceptualization to successful implementation. In this role, you'll work with a growing marketing team looking to leverage the power of digital marketing to attract new and retain existing customers. This individual is collaborative by nature, driven by analytics and a thought leader that thrives in a fast-paced environment.

CORE RESPONSIBILITIES:

• Conceptualize and implement digital marketing content to engage ACN's growing base of Independent Business Owners (IBO)

• Build and deploy email marketing strategies using Pardot and Salesforce CRM platforms, and create segmented email drip campaigns

• Monitor, review, analyze and report on all digital marketing KPIs

• Plan and manage strategic and tactical initiatives, including communications and promotions, around event and independent business opportunity marketing

• Collaborate with fellow marketing team members—including graphics, content marketing and video—to build engaging digital marketing campaigns

• Create and manage the Marketing Communications Calendar for all IBO and product marketing initiatives, which will include email communications, SMS, blogs, social media and other content as needed.

• Develop detailed communication plans for key initiatives, to be shared with internal stakeholders

• Research and be familiar with the Direct Selling and telecommunications competitive landscape to help to create more compelling and relevant collateral and communication pieces

• Enforce brand standards, product positioning and key messaging across all distribution channels; serve as an expert on what's new and now.

• Serve as a mentor on the North America Marketing team; provide guidance and leadership to other team members as needed.

• Provide support for internal, corporate communications as needed including but not limited to employee communications, employee meetings, founder and executive support

• Responsible for keeping informed of new technologies, trends and digital marketing tools and bringing these ideas into consideration when building new campaigns.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Proven experience using social media and digital media to develop and grow a business

• Experience with in-depth analytics and problem solving with the ability to think strategically and be execution-oriented to drive a fully-integrated digital marketing strategy.

• A continuous-learner mindset with a strong understanding of the evolving digital landscape as it relates to paid and organic trends, user experience, website engagement, and analytics.

• Strong communications skills, verbal and written

• Passionate about collaboration and leading by example.

• Working knowledge of HTML, CSS, CMS systems such as WordPress

• Working knowledge of Pardot, Salesforce Marketing Cloud or other CRM platforms

• Motivated, organized and professional

• Self-motivated and able to work with minimal supervision

• Possess a sound judgment and decision-making ability

• Working knowledge MAC operating systems and hardware, as well as MS Office applications

• Strong time management with ability to meet deadlines • Ability to effectively collaborate with peers and internal/field communities to define projects and prioritize resources based on corporate, brand, and ROI goals.

• Ability to develop strong marketing content across multiple mediums

• Determine/recommend good marketing processes or design

• Must be entrepreneurial minded and thrive in a fast-paced environment where priorities may shift quickly

• Able to interact with various departments and levels of positions, including top executives

OTHER REQUIREMENTS:

• Demonstrated experience with strategizing and building end-to-end marketing campaigns inclusive of print, digital and video execution.

• A Bachelor's degree in an analytically oriented discipline (e.g. business, economics, statistics, mathematics, marketing, etc.) or technology-oriented degree. • Must be able to manage a project from start to finish

• Must be able adhere to budget guidelines and continually seek out ways to streamline costs

• 5+ years developing a career in digital marketing with demonstrated experience strategizing and executing digital marketing campaigns

• Direct Sales or telecommunications experience a plus

Valid Through: 2019-10-21