Digital Marketing Director - Personal Care Products
Develop and implement customer acquisition and engagement strategy via e-commerce, advertising, and distribution of digital content to improve revenue generation.
*** Oversee digitalmarketing strategy for owned, earned, and paid channels such as web, email, affiliate, display, search, etc. to continuously evaluate and improving return on investment.
*** Plan, implement and measure ecommerce platforms using split and multivariate testing.
*** Direct online merchandising strategy consistent with overall brand product strategies and ensure online merchandising is supported through navigation, search, product set-up, and activation.
*** Oversee day-to-day management of website, including troubleshooting errors, implementing responsive redesigns, and developing enhancements.
*** Develop, implement, and optimize effective online campaigns and digitalmarketing strategies including Search Engine Optimization and Search Engine Marketing that drive traffic, increase conversion and retention, and expand sales.
*** Manage vendor relationships, sourcing new technology and regularly monitoring performance.
*** Keep up to date with evolving online media and technology trends, exploring new products or enhancements to improve site experience.
Comprehensive employment packages with medical, dental, 401(k), generous vacation time, company car, and a starting salary up to $110,000 are only parts of the complete package that comes with joining a winning company such as this.
Please reference #37739100 when responding.Education Requirements: Bachelor DegreeMinimum Experience Requirements: 2-5 yearsJob City Location: EuclidJob State Location: OHJob Country Location: USA