Digital Marketing Analyst

Digital Agency  •  Santa Monica, CA

Less than 5 years experience  •  Online Advertising & Marketing Services

$60K - $80K
Posted on 07/23/17 by Stephanie Quinones
Digital Agency
Santa Monica, CA
Less than 5 years experience
Online Advertising & Marketing Services
$60K - $80K
Posted on 07/23/17 Stephanie Quinones

As our newest Digital Marketing Analyst you will work across accounts and: 

  • Develop comprehensive solutions to empower clients through data integration, data analysis, and data modeling

  • Identify and develop optimization strategies to maximize conversion and revenue based on trends in data

  • Analyze web performance through use of visitor segmentation and marketing attribution

  • Provide analytics insight and expertise covering a variety of digitalchannels including, mobile, search (paid and organic), display, social, and email

  • Define and implement measurement strategies that align with client marketing and business objectives

  • Implement and troubleshoot analytics tracking code (GA, Adobe, GTM, MMP’s) including page tags, conversion tracking, custom events, and ecommerce tracking

  • Create custom reports, visualizations and dashboards

  • Understand business users’ needs and translate them to technical requirements for deploying new tracking functionality.

  • QA and testing of new tracking features/implementations

  • Articulate and present solutions and findings across multiple mediums (email, MS Word, PowerPoint, verbally, through visualization dashboards, infographics, etc)

What You’ll Need:

  • 1+ years’ experience using Analytic Reporting and Tagging tools

  • Bachelor's or Master’s Degree in Marketing/Advertising/Engineering/Finance/Math or related field

  • Experience working with multiple web analytics platforms: Adobe Analytics (Omniture), Google

  • Analytics

  • Experience working with Tableau or SPSS is a plus

  • Ability to work with: HTML, JavaScript, and/or SQL is a plus

  • Knowledge of tag management solutions and mobile tracking platforms such as Adjust, Appsflyer or Tune

  • Strong ability to identify, troubleshoot, and resolve web tracking errors

  • Highly proficient with Excel

  • Excellent quantitative skills and attention to detail

  • Strong time management skills – ability to prioritize and meet deadlines

  • Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done

What You’ll Get:

  • Competitive compensation and comprehensive health benefits
  • Fast tracked growth with quarterly reviews
  • Learning & Development opportunities
  • Team Building, Wellness, and Community Engagement activities
  •  Flexible work schedule and supportive maternity policy
  • Unlimited snacks, catered lunches, happy hours & other celebrations
  • PerkSpot Discounts, Gym Membership Subsidies, and More!
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