Oversee the development and execution of marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, and corporate events.
Manage brand delivery and consistency across all markets for all product lines.
Establish, own and drive a strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.
Actively lead, build and manage the communications team to produce high quality engaging publications, websites, shows and events.
Manage and leverage outside professionals who are currently serving as brand ambassadors.
Collaborate closely with managers in Marketing, Sales, and Communications within the division and around the world.
In-depth marketing experience and a passion for paring digital and traditional technologies with consistent brand messaging.
Provide forward-thinking ideas to foster and build relationships between our brands, consumers and customers to maximize sales.
Social Mediaexperience with a concentration on listening and reporting. Working knowledge SEM, SEO, mobile optimization, and display media
Successful experience driving traffic, generating relationships and converting shoppers into buyers. Strong working knowledge of analytics and rank improvement
Experience with developing excellent company presence at events and shows and creating an inviting and alluring environment
Experience successfully building, coaching, and motivating high performing teams while holding employees accountable.
Ultimately, able to drive all digital and traditional marketing efforts to achieve our business goals
Bachelor’s degree in communications, journalism, marketing or business related field
Minimum of 7 - 10 years experience in marketing communications for products, significant brands and company PR
Minimum of 5 years experience managing a marketing communications/ Go-To-Market team