Digital Director

The EW Scripps Company   •  

Las Vegas, NV

Industry: Media


5 - 7 years

Posted 37 days ago

The Digital Director will oversee the station's digital business and operations. This position reports directly to the corporate Regional General Manager and serves on the General Manager's local leadership team.


  • Set and execute local digital strategy to achieve business goals

  • Responsible for creating and managing internal systems and processes to keep all digital platforms up-to-date, current, and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week

  • Partner with local sales management to achieve revenue targets. Capitalize on alternate revenue streams, including passive revenue

  • Responsible for the overall management and functionality of, and all other assigned digital platforms, such as mobile, tablet and social and third-party/syndicated. Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms

  • Work with the local News Director to create and manage internal systems and processes to keep all digital platforms up-to-date, current, and competitive with local news and information 24 hours a day, 7 days a week

  • Optimize pages and sections of the website for search (SEO)

  • Track monthly analytics, including standard web, advertiser, video, mobile and social

  • Work closely with all departments (including News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs

  • Conceptualize and create new content areas on the website and manage others engaged in similar assignments

  • Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps. Some design of advertiser creative may be required

  • Troubleshoot any and all problems that may develop with the website

  • Manage Digital Department staff

  • Provide digital training and development for station colleagues


  • College degree in related field or equivalent experience required
  • 3+ years of comprehensive digital media experience required

  • 5+ years' experience in digital media, journalism, broadcast, media sales or a closely related field

  • 2 - 5 years supervisory experience strongly preferred


  • Ability to multi-task and prioritize in a fast-paced newsroom environment

  • Ability to meet deadlines

  • Proven ability to work collaboratively with editorial, sales and marketing leaders

  • Strong sense of initiative and focus on continuous learning

  • Strong understanding of analytics for digital audience, engagement and revenue

  • Ability to build strong relationships in the local station, with the corporate team, and with third-party partners

  • Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred

  • Demonstrated change management skills or experience

  • Persuasive, encouraging and motivating

  • Working knowledge of online content management systems (CMSs) and HTML

  • Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred

  • Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred

  • Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred