Digital Director

EW Scripps   •  

Omaha, NE

Industry: Arts & Entertainment


5 - 7 years

Posted 396 days ago


KMTV-TV is hiring a Director of Digital to join our growing team. The Director of Digital will oversee the station's digital business and operations. This position reports directly to the corporate Regional General Manager, Digital and functions on the General Manager's local leadership team.

Key activities:

  • Set and execute local digital strategy to achieve business goals
  • Responsible for working with the local News Director creating and managing internal systems and processes to keep all digital platforms up-to-date, current and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week
  • Partner with local sales management to achieve revenue targets; capitalize on alternate revenue streams, including passive revenue
  • Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet and social and third-party/syndicated
  • Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms
  • Optimize pages and sections of the website for search (SEO)
  • Track monthly analytics including standard web, advertiser, video, mobile and social
  • Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
  • Conceptualize and create new content areas on the website and manage others engaged in similar assignments
  • Work with site partners and advertisers to create and maintain web content including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps; some design of advertiser creative may be required
  • Troubleshoot any problems that may develop with the website
  • Manage digital department staff
  • Provide digital training and development for station colleagues

Education & Experience/Certifications

  • College degree in a related field or equivalent experiencerequired
  • 3+ years of comprehensive digital media experiencerequired
  • 5+ years experience in digital media, journalism, broadcast, media sales or a closely related field
  • 2 - 5 years of supervisory experience strongly preferred

Skills & Abilities

  • Ability to multi-task and prioritize in a fast-paced newsroom environment
  • Ability to meet deadlines
  • Proven ability to work collaboratively with editorial, sales and marketing leaders
  • Strong sense of initiative and focus on continuous learning
  • Strong understanding of analytics for digital audience, engagement and revenue
  • Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
  • Demonstrated entrepreneurial abilities with start-up business/project skills strongly preferred
  • Demonstrated change management skills or experience
  • Persuasive, encouraging and motivating
  • Working knowledge of online content management systems (CMSs) and HTML
  • Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
  • Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
  • Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred