Digital Content, Marketing Manager

Thomson Reuters   •  

Dakota, MN

Industry: Media

  •  

5 - 7 years

Posted 30 days ago

This job is no longer available.

Job Description

The Digital Content, Marketing Manager is an individual contributor responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. Able to think independently, work withambiguity. Capable of managing a small marketing initiative and or product line.

The Digital Content Marketing Manager will:

  • Act as a liaison with the enterprise digital team and the legal marketing team tocollaborate and coordinate across the organization to execute on digital marketing strategies to achieve shared goals
  • Create ongoing digital marketing assets to use across digital channels (web and social) tosupport brand, solutions positioning, nurture and lead driving efforts.
  • Ensure all content is optimized and SEO-friendly
  • Integrate digital content activities with traditional marketing campaigns
  • Analyze digital metrics to gauge content engagement and performance to adapt/optimize accordingly
  • Manage digital content editorial production and delivery deadlines

Qualifications:

  • Extensive experience in digital or omni-channel content creation with track record ofcreating content marketing in all formats to drive engagement.
  • Exceptionally strong writing and editing skills
  • Strong SEO understanding and digital measurement/tracking:
  • Knowledgeable in SERP rankings for our keywords and phrases, organic search traffic, page views and sessions to content pages, content downloads, opens/replies/clicks for content emails, syndication reach and read ratio
  • Strong knowledge or experience with social media platforms and digital advertising
  • Minimum 5-7 years digital marketing experience
  • A bachelor's degree in marketing, communications, advertising or equivalent is required

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With more than 25,000 employees in more than 100 countries, we workflexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. Toensure we can do that, we seek talented, qualified employees in all our operations around theworld regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud tobe an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.