The main function of this role is to manage the digital communication channels for social media accounts, as well as to coordinate high-quality content to be delivered across these channels for the company in a B2B environment. This role will play a key part in managing and advancing the digital content objectives for the organization. Responsibilities include site research, keyword research, and optimization and performance analysis.
Essential Duties & Responsibilities:
Manage and nurture the company’s digital communities, inclusive of responding to and promoting messages, moderating comments, promoting the corporate brand and growing the company’s number of followers. The incumbent will act as an advocate for the company in social media sapaces while facilitating these duties.
Serve as primary coordinator of the company’s content on LinkedIn, Facebook, Twitter, You Tube, Instagram, and other social media and digital channels. Implement and maintain an editorial calendar to manage content and plan specific, timely campaigns. Administrate the creation and regularly scheduled publishing of relevant, original, high-quality organizational content. Manage scheduling, status updates and timely delivery of key digital milestones, reporting weekly to Director.
Promote a solid content, engagement and conversion strategy through social advertising. Assist in developing content to maximize open- and click-through rates.
Monitor data trends in social media tools, applications, channels, design and strategy. Determine, measure and analyze benchmarks to establish ROI based on key performance indicators (KPI’s) that matter most to the company. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, SEM and social advertising campaigns.
Identify threats and opportunities in user-generated content surrounding the company and report notable threats. Report notable threats to Director as needed.
Support the production of fully integrated social media plans, online/offline companywide campaigns, programs and business strategies that foster the development of brand awareness and online reputation, inclusive of administration of department digital assets and programs.
Coordinate and participate in the development, implementation and administration of digital platforms and associated programs, such as business development, philanthropic and recruiting.
Support and assist in the development of video, podcast and web content to maintain high editorial standards that support rapidly paced communications and programs.
Facilitate on-going professional development through participation in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Other duties and projects as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
5+ years’ experience working in marketing and/or communications in a B2B environment. Experience requirements are inclusive of:
English speaking, reading and writing required, Spanish preferred.
Ability to read, analyze and interpret common scientific and technical journals, financial reports and legal documents.
Effective verbal and written communication skills in written and video format. Ability to tailor content to the level and experience of the audience.
Ability to use multiple channels or means to communicate important messages (i.e. memos, meetings, electronic mail).
Attention to detail. Ability to develop accurate written materials.
Ability to utilize graphics and other aids to clarify complex or technical information.
Ability to create graphics, overheads, or slides that display information clearly and with high impact.
Demonstrated proficiency in Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
Ability to calculate figures and amounts such as discounts, interest, proportions, percentages, area and volume.
Ability to define and prioritize problems, collect and organize data, establish facts and draw valid conclusions and projections.
Ability to think critically, utilizing a logical, systematic, sequential approach.
Ability to weigh costs, benefits, risks, and chances for success, in making well informed decisions.
Ability to anticipate implications and consequences of situations and take appropriate action in preparation of possible contingencies.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Demonstrated proficiency in identifying a potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Ability to hear, understand and respond appropriately to verbal requests made in person and over the telephone.
Visual ability correctable to 20/20.
Sitting 75% of the day.
Ability to respond verbally in an understandable, professional manner in person and over the telephone.
Manual dexterity to input data into the computer.
Ability to stoop and bend.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Moderate Noise Level
Cubical Work Environment